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Audience Connection

Audience Connection

Written by: Casual
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A podcast series focusing on audience engagement through visual storytelling and behavioral principles that influence emotion, memory, and decision-making. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners will gain valuable insights and tips on how to engage with the audiences that matter to them.

Copyright 2025 All rights reserved.
Economics Marketing Marketing & Sales
Episodes
  • The 265 Signals That Drive Human Choice with Bill Harvey
    Jun 11 2026

    Oliver Atkinson sits down with media pioneer Bill Harvey, creator of Resonance Media Theory (RMT), to explore why understanding human motivation beats chasing attention, and how a breakthrough audience measurement system is reshaping the future of marketing, media and AI.

    Bill shares the remarkable story behind a lifelong quest that began when he experienced flow state as a child performer and led to decades of research into how audiences really make decisions. Discover how a project that started with 13,000 psychological descriptors was refined to 265 “value signals” that predict what people connect with. He also unpacks why media and creative should never be separated, comparing media to the rocket and creative to the payload. The conversation dives into Wharton’s largest-ever neuroscience study, where RMT proved a stronger predictor of brain synchrony than three out of four EEG measures, challenging long-held assumptions about attention, persuasion and effectiveness.

    With marketers under increasing pressure to deliver measurable outcomes, this episode offers a fresh perspective on why motivation matters more than demographics, why context can reduce wasted media spend, and how future AI systems may need to understand human feelings before they can truly help people.

    Follow Audience Connection Podcast:

    • Website: https://www.casualfilms.com/
    • Instagram: https://www.instagram.com/casualglobal/
    • LinkedIn: https://www.linkedin.com/company/casual-films-international
    • BlueSky: @casualglobal.bsky.social

    Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.

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    1 hr and 12 mins
  • Nobody Believes You: The Leadership Comms Problem with Jenni Field
    May 28 2026

    Oliver Atkinson sits down with speaker, consultant and author Jenni Field to explore why so many people inside organisations have quietly stopped believing their leaders, and what it actually takes to earn that belief back.

    Drawing on her book Nobody Believes You, Jenni traces how trust erodes not through one dramatic moment but through small broken promises that accumulate over time. She explains why low engagement scores are almost always a trust problem in disguise, why flooding teams with more communication when confidence is already shaky tends to make things worse, and why you simply cannot message your way out of a credibility problem. She also introduces the "royal visit" effect: every interaction a leader carries more weight than they realise, which means showing up with integrity, support and genuine vision has to be a deliberate choice, not an afterthought.

    The conversation goes further into why "authenticity" has become a slippery and sometimes weaponised word, what genuine behaviour actually looks like day to day, and why AI-written leadership messages risk widening the very distance they are meant to close.

    With Gallup finding only 21 percent of US employees strongly trust their organisation's leadership, and that number falling steadily since 2019, this episode is full of practical thinking for leaders, communicators and culture-builders who want to guide people through change without losing them along the way.

    Follow Audience Connection Podcast:

    • Website: https://www.casualfilms.com/
    • Instagram: https://www.instagram.com/casualglobal/
    • LinkedIn: https://www.linkedin.com/company/casual-films-international
    • BlueSky: @casualglobal.bsky.social

    Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.

    Show More Show Less
    46 mins
  • The Story Your Audience Is Already Living with Kristian Aloma
    May 18 2026

    What if the biggest mistake brands make isn't saying the wrong thing, but not understanding the story their audience is already living?

    Oliver Atkinson sits down with Kristian A. Alomá, PhD, Founder & CEO at Threadline, whose work on narrative economy explores what's really being exchanged between brands and the people they serve: not information, not value propositions, but identity, meaning and belonging.

    Kristian traces his path from pharmaceutical advertising, where a doctor rejected a concept because he hated the model's shoes, to the insight that changed how he thinks about marketing altogether. He breaks down the difference between story and narrative, explains why the audience has to be the hero (not the brand), and shares his STORY framework for understanding what people are genuinely reaching for when they buy something.

    Along the way there are memorable examples: RadioShack's "You've Got Questions, We've Got Answers" campaign and why a good promise made to the wrong infrastructure falls apart fast; Southwest Airlines and what happens when you trust frontline people to act like humans; and the simple but powerful idea that you're not selling the cake, you're selling the ingredients people use to make it themselves.

    In a market flooded with AI-generated content and brittle trust, this episode gives marketers, creatives, leaders and internal comms teams a practical way to build loyalty, sharpen positioning and create work people can genuinely see themselves in.

    Follow Audience Connection Podcast:

    • Website: https://www.casualfilms.com/
    • Instagram: https://www.instagram.com/casualglobal/
    • LinkedIn: https://www.linkedin.com/company/casual-films-international
    • BlueSky: @casualglobal.bsky.social

    Subscribe now and join the conversation about creating content that truly resonates and storytelling backed by behaviour science.

    Show More Show Less
    1 hr and 11 mins
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