Auditing an SDR Team, Email Death & GenZ Skepticism
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Auditing an SDR Team, Email Death & GenZ Skepticism
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About this listen
Today we're analyzing the tech stack of an SDR team and giving feedback about what changes need to be made. We'll talk email deliverability, staffing, and the effective use of intent data.
Chapters
00:00 Introduction to the Teardown Episode
01:30 Email Deliverability Challenges
04:21 Sales Strategy and Staffing Issues
08:32 The Need for Efficient Tools and Processes
12:31 Understanding Intent Data and Its Limitations
20:26 Final Thoughts and Recommendations
Takeaways
- Email deliverability is a critical issue for SDRs.
- Less than 1% reply rates indicate a need for change.
- Reps should take initiative to ensure deals aren't lost.
- Consolidating training resources can improve performance.
- Hiring should be strategic, not just about filling seats.
- Intent data must be understood and used correctly.
- Messaging needs to resonate with the target audience.
- Generational shifts affect how sales messages are received.
- Sales strategies must adapt to current market conditions.
- Tools alone won't solve sales performance issues.
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