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Authentic Persuasion Show

Authentic Persuasion Show

Written by: Jason Cutter
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About this listen

 The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to! The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from. This show is for you if you: A) Are in sales, but think there is a chance you are acting more like an Order Taker B) Are looking for new ways to improve your selling effectiveness C) Have found that you aren’t a fan of most sales ‘tactics’ D) Just want to round out your sales podcast library with something different! The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice. Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com© 2019 Cutter Consulting Group Economics Marketing Marketing & Sales
Episodes
  • [760] Avoiding Pushy Sales Tactics

    [760] Avoiding Pushy Sales Tactics
    Sep 4 2024

    Have you ever felt that pushy, uncomfortable pressure to buy something, especially from those aggressive booth vendors at the mall?

    It's not urgency's fault, but how and when it's applied can make all the difference. There's a delicate balance between understanding the customer's needs and persuading effectively.

    Let's explore why urgency often feels manipulative and ineffective when used too early in the sales process and without genuine intent.

    If you're ready to transform how you approach urgency in sales and become more consistent in your efforts, stay tuned!

    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit sellingeffectiveness.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com
    Show More Show Less
    4 mins
  • [759] Understanding Sales Urgency

    [759] Understanding Sales Urgency
    Jun 7 2024

    How can sales professionals effectively balance rapport and empathy to foster trust without rushing into it? What indicators should sales professionals look for to determine the right moment to introduce urgency?

    In today's episode, I talk about urgency. I also talk about the foundational elements that lead up to creating genuine urgency – rapport, empathy, trust, and hope.

    While trust is built through understanding and positioning yourself as a guide rather than a hero, hope allows the customer to envision a better future with your solution.

    Learn about the negative stereotypes around urgency, and how it's often misapplied with pushy or desperate tactics. Tune in to capture Jason's insights on how to blend urgency seamlessly into your sales strategy without feeling "gross" or off-putting!



    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit sellingeffectiveness.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com
    Show More Show Less
    8 mins
  • [758] Making The Customer The Hero

    [758] Making The Customer The Hero
    Jun 5 2024

    How can you ensure your empathy is perceived as genuine and not merely a sales tactic? Why should trust not be forced or rushed in the sales process?

    In today's episode, I talk about two critical elements of successful sales: empathy and trust. I will also share why my thoughts on how rebranding the discovery phase to an "empathy step" can dramatically transform customer interactions.

    By genuinely caring and asking the right questions, you can listen more effectively and understand your client’s needs better. It is important to position yourself as a guide rather than a hero in the sales journey.

    Discover how focusing on empathy can build stronger, more authentic connections, and learn why making your prospect the hero of their own story is key to earning their trust.


    Become a Certified Authentic Persuader

    Get the ebooks to help you close more deals

    Visit sellingeffectiveness.com for more tips and get help

    Follow Jason on LinkedIn

    Or go to Jason’s HUB – www.JasonCutter.com
    Show More Show Less
    5 mins
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