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Authors' Allies

Authors' Allies

Written by: Rebecca Hallbach Paciorek
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About this listen

For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and follow us on social media. #books #coffee #indieauthor #author #bookmarketing #authorsalliesRebecca Hallbach Paciorek Art
Episodes
  • Planning Your Social Content- The Easy Way
    Jan 29 2026

    Feeling stuck every time you go to post on social media? Same… 😂 In this quick, cozy episode of Books and Brew, I’m sharing my simple system for planning content without the panic: monthly themes + weekly content buckets (or, if you’re in Authors’ Allies… content cauldrons 💫).

    You’ll learn how to choose a theme for the month, assign easy “daily prompts” (like Tip Tuesday), and create a go-to list of content ideas you can pull from on those days when inspiration is nowhere to be found. Bonus: this isn’t just for social media—you can repurpose these ideas into emails, blogs, and videos, too.

    • How monthly themes make your content easier to plan (and easier to stick with)
      A simple way to assign day-of-the-week prompts (Sunday Fun Day, Tip Tuesday, etc.)

      • What “content buckets/cauldrons” are, and how they stop the what do I post?! spiral

      • How planners and pantsers show up in marketing… and how to support both styles

      • The quick repurposing move: post → email → blog → video

      • Monthly themes like: planning, sales sheets/blurbs, birthday bash, anniversaries

      • Weekly prompts like: Social Sunday, Media Kit Monday, Tip Tuesday, Testimonial Tuesday

      Want the two planning sheets I mention (monthly themes + content buckets/cauldrons)? Drop a 🔮 (crystal ball emoji) in the comments or send me a DM, and I’ll send them over!

      Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠

      Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://mailchi.mp/15e024a36fd4/marketingplanebook⁠

      📧 Email us: info@authorsallies.com ⁠⁠

      Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.

      😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

      📸 Instagram: https://www.instagram.com/blue_dot_digital/

      🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek

      Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

      Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

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    6 mins
  • Write More, Stress Less: The Simple Intention Routine for Consistent Author Progress
    Jan 22 2026

    Do you tell yourself you just need more time, more motivation, or more willpower? In this episode of Authors’ Allies, Rebecca sits down with success and personal growth coach Stacy Baxley, creator of INTENTIONAL, a simple framework that helps busy women stop living in survival mode and start designing their days with purpose.


    Stacy shares how her 25 years in career development shaped the tools she now teaches women—clarity, confidence, goal-setting, decision-making, self-awareness, and follow-through—using 5–10 minute daily practices that actually stick.


    You’ll hear how to choose a “word of the day,” identify your MVPs (Most Valuable Priorities), reframe negative thoughts, and create momentum without burnout… even if your calendar is already a trash fire. 😂📝✨

    In this episode, we cover:

    00:54 The Importance of Personal Connection in Coaching

    01:00 Stacy's Journey to Empower Women

    01:55 Designing Your Day with Purpose

    06:14 The Concept of a Word of the Day

    08:27 Overcoming Overwhelm with Small Habits

    11:38 Breaking Down Goals into Manageable Steps

    13:47 Tracking Progress and Reflection

    15:10 Celebrating Small Wins

    16:32 The Limitations of Vision Boards

    17:56 Finding What Works for You

    19:54 The Importance of Accountability

    20:57 Habit Stacking for Success

    24:59 Prioritizing Tasks Effectively

    30:12 Creative Energy for Authors

    32:26 Taking Baby Steps Towards Goals

    33:33 Where to Find More Tips and Resources


    RESOURCES:

    ➡️ Grab Stacy’s Note Card Guide + program info:

    https://stacy-baxley-healthy-habits-inside-ou.aweb.page/p/0c54c1aa-b26d-4cd0-af69-275cb1a83935

    Stacy’s Journal on Amazon: https://amzn.to/45V6jwz

    You might also consider

    Eat That Frog https://amzn.to/4pOpu2f

    Atomic Habits https://amzn.to/49PBeLX

    And, if you’d like my class on finding your best energy times: https://payhip.com/b/t0nhG

    Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://mailchi.mp/15e024a36fd4/marketingplanebook⁠

    📧 Email us: info@authorsallies.com ⁠⁠

    Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.

    😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

    📸 Instagram: https://www.instagram.com/blue_dot_digital/

    🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

    Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.

    #authorsallies #indieauthor #selfpublishing #authorsallies #habits #habitstacking


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    42 mins
  • How Authors Get Booked on Podcasts (and What Gets You Deleted Fast)
    Jan 15 2026

    Want more visibility without living on social media? Podcast guesting is one of the fastest ways for authors to grow an audience, build trust, and increase book sales… by borrowing other people’s audiences. 📚💫

    In this episode, Rebecca breaks down how to find the right podcasts, how to get chosen as a guest (without landing in File 13 🗑️😂), and how to show up like a pro so you get invited back again and again.

    Chapters

    00:00 Introduction to Podcast Guesting

    01:01 Finding the Right Podcasts

    03:53 Getting Chosen as a Guest

    06:11 Preparing for Your Podcast Appearance

    09:59 Recording and Promoting Your Episode

    11:25 Action Plan for Podcast Guesting


    Quick Action Plan


    Make a list of 10 dream podcasts
    Listen to 2 episodes each + read the show notes
    Prep your assets folder (bio, photos, links, freebie)
    Apply consistently—start with one per week
    Promote every episode like you mean it


    Resources:

    Podmatch for getting hooked up with podcasters. https://joinpodmatch.com/rpaciorek

    Monitor clip for filtering glare on glasses: https://amzn.to/45LuWM5

    Our blog about podcast guesting.https://www.bluedotdigitalmarketing.com/post/why-authors-should-get-on-podcasts

    Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ ⁠https://www.bluedotdigitalmarketing.com/⁠

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠ ⁠https://mailchi.mp/15e024a36fd4/marketingplanebook⁠

    📧 Email us: info@authorsallies.com ⁠⁠ Follow us on the⁠⁠ social media platform of your choice for more tips and tricks.

    😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

    📸 Instagram: https://www.instagram.com/blue_dot_digital/

    🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

    Please LIKE, SUBSCRIBE, and SHARE. I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. #author #indieauthor #selfpublishing #authorsallies

    Show More Show Less
    13 mins
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