Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still custom-building the unique parts.

Join us as we discuss:

• [6:44] Identifying the need before trying to solve it and commander’s intent

• [12:55] Tips for addressing change management when new pain points arise

• [17:29] Custom QOL software and why you should audit before automating

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organizations evolve by listening to their people, embracing change, and keeping curiosity alive even through chaos. From 130-year-old global brands to the unpredictable energy of LinkedIn debates, Tim explores how openness and authenticity fuel growth that lasts. He reminds us that the best leaders aren’t afraid to challenge bad ideas, spark real conversations, and let culture rise from every level of the business.

Join us as we discuss:

• [6:46] Lessons from Hobart on staying adaptable after 130 years

• [11:54] How to overcome fear of change while preserving company identity

• [21:16] Tim’s philosophy behind fighting idiots on LinkedIn
  

Check out these resources we mentioned during the podcast:

• Liam Darmody - LinkedIn

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios. Lindsay reveals how a "poopy pipeline" of misaligned sales data and bad habits can tank company growth and sabotage accurate forecasting. From exposing the first red flags to dispelling common founder myths, she provides a masterclass on how to create intentional strategies for your go-to-market team. Learn why it’s a cultural issue, not just a sales problem, and discover the practical steps needed to build a robust, people-first B2B business.

Join us as we discuss:

• [1:34] How the poopy sales pipeline and misalignment tanks company growth

• [9:01] Sorting qualified leads across your pipeline’s appropriate buckets

• [16:52] Why fixing your company’s sales pipeline starts with a culture shift

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.