Episodes

  • Modern B2B Demand Engines & AI - Featuring Krishnan Chatterjee, Head of Marketing, Google Cloud

    Modern B2B Demand Engines & AI - Featuring Krishnan Chatterjee, Head of Marketing, Google Cloud
    Jul 15 2025
    In the premiere episode of B2B Demand Dialogues, Peter Murphy sits down with Krishnan Chatterjee, Head of Marketing at Google Cloud India, to unpack the evolution of modern B2B marketing. From building a truly customer-centric demand engine to aligning brands with demand and leveraging AI for hyper-personalization, Krishnan shares actionable insights drawn from decades of experience. The conversation offers a powerful blend of strategy, real-world examples, and personal reflections. It sets the tone for what’s to come in this thought-provoking podcast series.
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    57 mins
  • Your AI-Powered Marketing Playbook with Erin Pearson

    Your AI-Powered Marketing Playbook with Erin Pearson
    Sep 19 2025
    Get actionable insights to ignite your marketing know-how. Marketing leader Erin Pearson shares a new playbook for leveraging AI and navigating the future of B2B demand generation.
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    29 mins
  • How Marketers Can Master Generative AI with Melissa Bradbury

    How Marketers Can Master Generative AI with Melissa Bradbury
    Nov 6 2025
    Generative AI is rewriting the rules of B2B marketing. In this episode, we break down where it works, where it fails, and what smart marketers should do next.
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    29 mins