Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them.

Think you know what it takes to be a Difference Maker? Find out in this episode.

Resources:

• Missi's Walk-up Song: 9-5 by Dolly Parton
• Jennifer's Walk-up Song: Happy by Pharell Williams
• Beth's Walk-up Song: Good As Hell by Lizzo
• Genefa's Walk-up Song: Personal Jesus by Depeche Mode
• Lauren's Walk-up Song: The General Specific by Band of Horses

Strategy should drive technology, not the other way around.

Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people's knowledge to inform her team of emerging marketing technology trends.

In this episode, Lauren emphasizes a holistic approach to evaluating your MarTech stack and sometimes more isn't always better. In her words, the modern marketer is really "part marketing technologist," who has to be smart when deciding which programs and platforms to use.

What does Lauren think it takes to be a B2B Difference Maker? Tune in to find out.

Resources:

Lauren's Walk-up Song: The General Specific by Band of Horses

What experiences can you bring to inform your current role?

Genefa Murphy is the CMO of Five9, but her background was not always in marketing. Having earned her doctorate in consumer adoption of new technology, looking at psychological and sociological computer science factors, Genefa draws inspiration from her previous experiences to inform how she operates in her current role.

In this episode Genefa shares the value of understanding different perspectives and surrounding yourself with those who can educate you.

What does Genefa think it takes to be a B2B Difference Maker? Tune in to find out.

Resources:

Genefa's Walk-up Song: Personal Jesus by Depeche Mode