Feeling the pressure to do more in 2026? This episode makes the case for doing better with less.

Louis and Maelien pull back the curtain on Web Marketer’s internal strategy for the year ahead—ditching the cookie-cutter mindset and doubling down on partnership-driven client retention.

You'll hear why “embracing the boutique” beats scalability at all costs, and how enablement-from data infrastructure to project management-can unlock high-impact work without the chaos.

Struggling to run meaningful B2B landing page split tests without wasting time and budget?

This episode breaks down how to build a high-impact testing schedule grounded in customer insight, not guesswork.

Learn how to plan smart hypotheses, track at deal level, and know when a test is ready to call.

Whether you’re running lab-style tests or optimising ad performance, this framework helps you identify what really moves the pipeline.

Inbound calls convert- but are you even tracking them? Most B2B marketers aren't.

In this episode, Louis and Maelien reveal how poor call tracking setups waste high-quality leads and underreport campaign ROI. You'll learn how to use Google’s free “calls from website” tracking, set call duration thresholds to filter quality, and bridge the gap between Google Ads and your CRM.

Plus, they share the exact tools and workflows that link inbound calls to actual revenue—without piling on manual work.