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B2B Sales Playbook

B2B Sales Playbook

Written by: Lead Forensics
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About this listen

 In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

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© 2024 B2B Sales Playbook Economics
Episodes
  • What I Wish I'd Known About Sales with Nia Secker

    What I Wish I'd Known About Sales with Nia Secker
    Jan 20 2026

    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Nia Secker. Nia has built a powerhouse reputation on LinkedIn by pulling back the curtain on the SDR experience. She shares everything from live cold calls to the hilarious realities of sales life. As the SDR Manager at My Sales Coach, Nia is on a mission to turn sales into a more supportive, coaching-led profession.

    We dive into why Nia was once terrified to post on social media and how "embracing the haters" helped her find her authentic voice. We discuss the transition from top-performing rep to leader, the importance of asking the right questions during your first job hunt, and why the "document, don't create" mindset is the secret to building trust with prospects. Whether you’re an SDR finding your feet or a manager looking to empower your team, Nia’s story is a masterclass in pushing past your comfort zone to build a career and a brand that lasts.

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    28 mins
  • What I Wish I'd Known About Sales with Fred Copestake

    What I Wish I'd Known About Sales with Fred Copestake
    Jan 7 2026
    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books including Selling Through Partnering Skills, Ethical Selling and Hybrid Selling. With a career built on moving sales away from the high-pressure tactics of the past toward a collaborative, 'partnering' mindset, Fred joins us to discuss the subtle evolution of the industry. We dive into why the 'gift of the gab' is a myth, the importance of aligning your sales career with your personal values, and why the most successful salespeople today act as a guide rather than the hero of the story.

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    30 mins
  • What I Wish I'd Known About Sales with Harry Monkhouse

    What I Wish I'd Known About Sales with Harry Monkhouse
    Nov 28 2025
    In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Harry Monkhouse. Harry, the Global BDR Manager at LastPass and founder of Onrush Consulting, has a career spanning from pounding the phones as an SDR to leading global teams and advising multiple startups on go-to-market strategy. We dive into his unique journey, exploring why the most crucial lesson in sales is finding your true personality, his clever test for coachability in new hires, and the hard-won lessons on scaling and motivating BDR teams across different time zones.

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    40 mins
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