B2B eCommerce Show cover art

B2B eCommerce Show

B2B eCommerce Show

Written by: Justin King
Listen for free

About this listen

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.

Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.

© 2025 B2BEA, LLC
Economics Marketing Marketing & Sales
Episodes
  • From Evangelizing to Executing with Jason Greenwood
    Jan 7 2026

    In this episode of the B2B eCommerce Show, Justin King sits down with Jason Greenwood, Founder of Greenwood Consulting, to discuss how B2B companies can drive real digital ROI without forcing customers to change how they buy.

    With over 25 years of experience in eCommerce, Jason shares practical insights on why adoption matters more than platforms, how conversational AI enables commerce through existing communication channels, and why execution, not evangelism is the next phase of B2B digital transformation.

    Key topics include:
    • How to achieve B2B digital ROI without changing buyer behavior
    • Using AI to enable commerce through email, messaging, and existing workflows
    • Shifting from digital evangelism to execution and prioritization
    • Why asking better questions leads to better transformation outcomes
    • What B2B leaders should focus on as digital commerce matures

    This episode offers clear, actionable guidance for manufacturers and distributors looking to reduce friction, improve adoption, and make smarter digital investments.

    Guest: Jason Greenwood
    Host: Justin King

    Introducing B2B eCommerce World. A conference focused on networking, education and training.

    Melbourne, Australia August 19-20

    Scottsdale, Arizona November 3 - 4

    https://b2becommerceworld.org

    Show More Show Less
    1 hr and 6 mins
  • E-Commerce Isn’t the Point — It’s About Digital Transformation with Brendan Cameron
    Oct 16 2025

    In this episode of the B2BEA Insider, Justin King sits down with Brendan Cameron, Director of Strategy for the B2B Division at Americaneagle.com, to discuss how digital transformation and technology are reshaping B2B commerce.

    With over 15 years of experience solving complex eCommerce challenges, Brendan shares how his background in manufacturing guides his approach to building digital ecosystems that empower customers and drive growth. Together, he and Justin explore why eCommerce is more than a sales channel, how to identify high-ROI digital wins, and how to cut through the noise of new AI and automation tools to deliver real business impact.

    Key topics include:
    • Why eCommerce isn’t the goal — digital transformation is
    • How to identify and fund quick-win digital initiatives
    • Turning customer portals into sticky revenue channels
    • Why small and mid-sized companies can outpace enterprises through agility
    • Choosing the right tech stack amid a flood of new tools and promises
    • How Americaneagle.com builds long-term success through integration and strategy

    This episode is packed with practical insights for manufacturers, distributors, and B2B leaders looking to move beyond transactional thinking and create digital experiences that drive loyalty, efficiency, and growth.

    Guest: Brendan Cameron
    Host: Justin King

    Introducing B2B eCommerce World. A conference focused on networking, education and training.

    Melbourne, Australia August 19-20

    Scottsdale, Arizona November 3 - 4

    https://b2becommerceworld.org

    Show More Show Less
    52 mins
  • Credit in Seconds, Not Weeks: How Allianz Is Changing B2B with Özlem Özüner & Francois Burtin
    Oct 15 2025

    In this episode of the B2BEA Insider, Justin King sits down with Özlem Özüner and Francois Burtin from Allianz Trade to explore how the future of B2B payments is being shaped by automation, embedded finance, and the shift toward digital-first buying experiences.

    As B2B eCommerce outpaces B2C in volume, legacy payment systems are struggling to keep up. Özlem and Francois break down why traditional payment terms, manual credit checks, and bank transfers are no longer enough, and how solutions like Allianz Trade Pay are streamlining the entire order-to-cash journey.

    They unpack the full lifecycle of a modern B2B transaction, from automated KYB and real-time credit decisioning to seamless fraud checks, invoicing, payment tracking, and guaranteed settlement—all with zero operational lift for the merchant. Whether you're a manufacturer, distributor, marketplace, or partner, this episode highlights why rethinking payments isn’t optional—it’s mission critical.

    Key topics include:
    • Why B2B payments are still stuck in a manual, high-friction world
    • The true cost of ignoring payment strategy in digital transformation
    • How real-time credit approvals and fraud checks are reshaping buyer onboarding
    • Why card-based checkout doesn’t work for B2B transactions
    • The role of platforms—not banks—in enabling modern trade credit
    • What omnichannel sellers need to know about credit integration
    • How Allianz Trade removes the credit risk for merchants and ensures payment
    • The changing role of the CFO in digital payments and ERP strategy
    • Why agencies and system integrators must prioritize payments in eCommerce builds

    This episode is a must-listen for B2B leaders, digital transformation stakeholders, and any organization ready to future-proof their payment infrastructure in a rapidly evolving commerce landscape.

    Guest: Özlem Özüner & Francois Burtin
    Host: Justin King

    Introducing B2B eCommerce World. A conference focused on networking, education and training.

    Melbourne, Australia August 19-20

    Scottsdale, Arizona November 3 - 4

    https://b2becommerceworld.org

    Show More Show Less
    50 mins
No reviews yet