BI 388: Bright Ideas Farewell

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Episode Highlights [0:53] — Trent breaks the news

Hosting the Bright Ideas Podcast for 12 years has been phenomenal for Trent.
Through the podcast, he learned a lot, met many interesting people, and hopefully made a positive impact on his audience.
For now, and most likely forever, the show is officially coming to an end.

[01:31] — Why is Bright Ideas ending?

After recording so many podcast episodes, he doesn't enjoy it anymore.
It's also been increasingly difficult to make time to do an activity that he no longer enjoys due to other demands on his time.
He enjoys talking to people but realized that there are other ways he could spend his time.
The ROI on the podcast also steadily decreased since there's an abundance of shows.

[02:36] — Should you publish a podcast?

Podcasts are not a great way to build your audience because they're not searchable.
On the other hand, YouTube is a great search engine.
While you can publish podcasts on YouTube, a long-form podcast on that platform won't do much for growing your audience.
Due to platforms like Instagram and TikTok, people's attention spans have shortened.
However, you can also chop up your podcast into smaller segments.

[03:49] — Advice for YouTube podcasts

You can chop up your podcast into smaller segments.
Trent believes that if you're using video content for your top-of-funnel awareness content, you must keep it short — ideally 10 minutes or less.
Make use of YouTube shorts.
Seek advice from someone with millions of followers on their channel.

[04:45] — What will happen to the website?

The Bright Ideas website won't be taken down, but it will be static.
Due to the demands of his time running Flowster, Trent no longer has the bandwidth to add content to the site.
It might still change in the future, and he'll surely let everyone know if it does.

[05:45] — What about email subscriptions?

For email subscriptions, all current active Bright Ideas subscribers will have their records moved over into the Flowster email database.
They will double-check in case some subscribers are already in the Flowster database.
Still, all future emails will come from Trent and Bright Ideas.
They simply do not want to pay for two databases for email marketing.

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