What does it really take to grow a business through referrals? In this episode of the BNI San Diego Podcast, Ed Wilson sits down with Cecilia Schreiber for a powerful conversation about confidence, connection, and building credibility inside a professional networking community.

If you’re a business owner, entrepreneur, sales professional, or BNI member looking to generate more referrals and grow your influence, this episode delivers practical insight and real-world experience you can apply immediately.

🔥 In This Episode, You’ll Discover:

✅ How confidence directly impacts referral flow
✅ Why credibility is built long before the referral happens
✅ The role of consistency in business networking success
✅ How to become “top of mind” in your referral network
✅ The mindset shift from transactional selling to relationship marketing
✅ How BNI helps small business owners scale sustainably
✅ Why showing up prepared changes everything
✅ The power of visibility inside professional networking groups

Referrals don’t happen by accident. They happen when trust, visibility, and consistency intersect.

When you focus on serving, building relationships, and communicating clearly about what you do — the referrals follow.

🎧 Whether you're new to BNI, growing your chapter, or building your business through professional networking, this episode will challenge you to level up your presence and your performance.

👇 Comment below: What’s one action you can take this week to strengthen a key business relationship?

👍 Like this video if you value relationship-based business
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Have a topic you’d like us to highlight? Please share with us via email at podcasts@bnisd.com.

Visit us online: https://bnisd.com

BNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.

BNI San Diego
(619) 255-2620

Visit a chapter: https://bnisd.com/en-US/findachapter

What if the secret to long-term business success isn’t marketing… but relationships?

In this powerful episode, Ed Wilson sits down with John Lisle, former Executive Director of two BNI regions and a 27-year BNI veteran, to unpack why relationships are the true foundation of business growth.

From launching chapters on Australia Day 🇦🇺 to building international web clients across three continents, John shares real-world lessons on how relationship marketing drives referrals, credibility, trust, and sustainable success.

If you’re a business owner, entrepreneur, sales professional, or BNI member looking to grow through referrals — this episode is your blueprint.

🔥 In This Episode, You’ll Learn:

✅ Why business is always personal (even when people say it’s not)
✅ How one-to-ones build deep trust and referral confidence
✅ The “ownership” mindset that separates successful members
✅ Why BNI is relational, not transactional
✅ How follow-up builds credibility and authority
✅ Why showing up consistently creates exponential referral growth
✅ The 3 simple habits that strengthen business relationships instantly
✅ How Givers Gain creates a 30-person sales team for your business
✅ Why small businesses thrive inside referral networks

Success in business isn’t about transactions — it’s about trust, consistency, and intentional action.

When you build relationships the right way, referrals become natural… not forced.

🎧 Whether you’re new to BNI or a seasoned leader, this episode will challenge you to deepen relationships, take ownership, and build a business that lasts decades.

👇 Drop a comment: What’s one relationship that changed your business?

👍 Like, Subscribe, and Share with another entrepreneur
⭐ Leave a 5-Star Review if this episode added value

#BusinessNetworking #RelationshipMarketing #ReferralMarketing #BNISanDiego #BNIPodcast #BNISuccess #Entrepreneurship #SmallBusinessGrowth #LeadershipDevelopment #GiversGain #ProfessionalNetworking #SalesStrategy #BusinessRelationships #BNILeadership #NetworkingTips #BusinessGrowth #BNIMember

Visit us online: https://bnisd.com

BNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.

BNI San Diego
(619) 255-2620

Visit a chapter: https://bnisd.com/en-US/findachapter

In this strategic and future-focused episode, Ed Wilson is joined by Andy Cruz for an inside look at what’s coming next for BNI San Diego — and how members can position themselves for their strongest year yet.

This conversation breaks down the four core priorities driving BNI San Diego in 2026 and how they directly impact your business results, referrals, and long-term success.

🔑 Topics covered in this episode:
✅ Why launching new chapters matters (and who should lead them)
✅ How filling chapters strengthens referral flow for everyone
✅ The real reason retention drives long-term profitability
✅ Why BNI is a “time shrinker” for closing new business
✅ How to identify who’s missing from your chapter
✅ The difference between shallow networking and real depth
✅ Why most members leave too early — and what works instead
✅ How tracking your numbers changes renewal decisions
✅ The power of storytelling to grow credibility, trust, and visibility

💡 This episode is both a playbook and a wake-up call: If you want more out of BNI, the answer isn’t doing less — it’s doing what works, more often, with more people.

🎧 Whether you’re brand new, a seasoned member, or considering BNI for the first time, this episode will help you think differently about growth, referrals, and ROI in 2026.

👇 Drop a comment: What’s ONE thing you’re committing to do differently this year?
👍 Like & Subscribe for weekly BNI insights
📩 Want to share your story? Email: podcasts@bnisd.com

Have a topic you’d like us to highlight? Please share with us via email at podcasts@bnisd.com.

Visit us online: https://bnisd.com

BNI is the world's most successful organization of its type in the world. Members pass millions of referrals which translates to billions of dollars in business.

BNI San Diego
(619) 255-2620

Visit a chapter: https://bnisd.com/en-US/findachapter