BUSINESS PRIMER (for STARTUP Business Owners ) cover art

BUSINESS PRIMER (for STARTUP Business Owners )

BUSINESS PRIMER (for STARTUP Business Owners )

Written by: IBGR onAir Talent William Eastman
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Strategy - "CREATE IT"

How to provide the business long-term direction, how to provide value to customers, and organize for success. The programming in this theme is for startups and more mature companies building yearly business objectives.

​Topics:

  • How to create an accurate picture of the market and build a plan for brand dominance;
  • How to establish the company as a thought leader - the source people turn to when they need expert answers;
  • How to determine which industries and customer categories to target;
  • How to understand and predict changing customer tastes;
  • How to understand how the customer perceives, uses, and gains value from your products and services;
  • How to integrate goals and objectives that drives employee results;
  • How to plan and use resources (money, time, people) to achieve planned results;
  • How to gain competitive advantage and become the customer first choice.
2020 IBGR Careers Economics Leadership Management & Leadership Personal Success
Episodes
  • EPISODE A.039a THE AGILE CULTURE

    EPISODE A.039a THE AGILE CULTURE
    Jul 3 2020
    13 mins
  • EPISODE A.039b THE AGILE CULTURE

    EPISODE A.039b THE AGILE CULTURE
    Jul 3 2020
    13 mins
  • EPISODE A.039c THE AGILE CULTURE

    EPISODE A.039c THE AGILE CULTURE
    Jul 3 2020
    13 mins
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