Pharmaceutical manufacturing, quality, and supply chain management can all benefit from the wise application of artificial intelligence (AI). But what approach should pharma manufacturers take to harnessing AI in these areas? And what are the risks?

To explore these questions, we sat down with Pat Day, a principal consultant at Lachman Consultants. Following more than 25 years working inside the pharmaceutical industry, Pat now serves as a consultant, focusing on areas such as risk management, data integrity and data governance, and supply chain logistics — and now, AI.

We discussed:

• Where AI can offer the most immediate benefits in pharmaceutical manufacturing and quality
• The common mistake corporate leaders make in AI initiatives — and the risks that result (hint: protect your institutional knowledge)

• The value of AI “sprints”

• Why companies should approach AI projects as experiments — that are allowed to fail

• What the regulators are saying so far, and why industry shouldn’t wait for agency “permission”

• The opportunity to use AI to develop data skills in quality and regulatory teams

Given all he has seen, Pat offers his advice for rethinking ROI for AI in pharma manufacturing and quality and suggests best practices for thoughtful implementation.

Learn more & connect!

• Visit brandwidthsolutions.com for more information about our services!

• Connect with our guest, Pat Day: LinkedIn

• Learn more about Lachman Consultants

• Connect with our podcast host, Laura Bush: LinkedIn

B2B science marketing is changing, and yet certain fundamentals remain the same. How should life sciences companies plan and execute their marketing campaigns today? To explore that question, we sat down with Debra Harrsch, CEO of Brandwidth Solutions, and Peter Harrsch, PhD, Brandwidth’s chief science officer. Reflecting on what they have seen and learned since the agency’s founding 20 years ago, they discuss:

• What has changed the most in B2B science marketing, and what has remained constant, despite all the changes

• Where companies need to convey their message in today’s crowded markets

• The role of AI and GEO

• Why live interviews still matter

• How to measure results effectively

Debra and Peter share their insights, their forecasts for the next few years in science marketing, and some advice — including the importance of work team culture and a few tips for startups — from a company founder who knows firsthand both the excitement and perils of launching and growing a company.

Learn more & connect!

• Visit brandwidthsolutions.com for more information about our services!

• Connect with our guests, Debra Harrsch (LinkedIn) and Peter Harrsch (LinkedIn)

• Check out Debra Harrsch’s roundtable at CPHI Worldwide: Navigating Growth: Lessons from the Startup Journey

• Connect with our podcast host, Meg Sizemore: LinkedIn

For B2B companies serving customers in the life sciences — in areas such as bio/pharmaceutical CDMO services, diagnostics, life sciences instrumentation, and laboratory software — creating and maintaining an engaging website is a challenging undertaking. Potential customers are smart and highly educated, and need a sufficient level of detail to inform their buyer’s journey. But they are also busy, impatient, and don’t have time to waste.

So how can life sciences companies optimize their websites and web content to attract and retain the interest of their potential buyers? To explore the nuances of this question, we sat down with Stephanie Fox. Stephanie Fox has been a website user experience (UX) practitioner for more than 25 years, and she recently published a book on this topic, called, Would You Date Your Website?

We discussed:

• The must-haves of user experience (UX) for technical B2B online spaces

• What “scannable” content looks like for scientific and technical audiences today

• How content and webpage design impact trust

• The most overlooked aspects of user experience (UX)

• How artificial intelligence (AI) is affecting user experience

Stephanie offers advice and wisdom, based on her decades of expertise, for ensuring optimal user experience on any B2B website for the life sciences industry.

Learn more & connect!

• Visit brandwidthsolutions.com for more information about our services!

• Connect with our guest, Stephanie Fox, on LinkedIn

• Check out Stephanie’s book: Would You Date Your Website?

• Connect with our podcast host, Meg Sizemore: LinkedIn