In this episode we talk about one of the most crucial components of any online business – your website.

You may be thinking, "Why do I need a website when I can just use my social media profile page?"

While social media can be a great way to validate your niche and get a "proof of concept", having a website is essential if you want to grow your online language teaching business at SCALE.

In this episode, we'll break down the benefits of having a website, including increased credibility, control over your brand and online presence, and the ability to track and analyze your audience's behavior.

So, if you're ready to take your online language teaching business to the next level, sit back, relax, and get ready to learn why a website is a non-negotiable for your business's success.

The first BabelTEQ podcast episode for the New Year.

Learn about:

• The new business trend that is going to drive opportunities for Business English instructors
• Changes in the China ESL market
• New B2B and IELTS coaching opportunities as we move out of the pandemic
• How AI is going to revolutionize ESL (in a good way) in the new year and beyond
• How you can create marketing content that still cuts through in an information saturated world

Anyone who has been teaching online for a while will understand that “success” doesn’t come from just from FINDING new students. It comes from KEEPING them.

So, what are the secrets to reducing “client churn”?

How do you consistently deliver a service experience that keeps your students coming back month after month AND referring their friends as well?

Today we are going to learn The 7 Secrets of ESL Customer Service Success that will delight your clients and increase your student retention rate.

My guest is Crystal Weber. She is the founder and MD of Crystal Clear ESL and Crystal Clear Academy. Crystal now supports thousands of ESL freelancers in launching and building their own online businesses.