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Back Roads and Bold Moves

Back Roads and Bold Moves

Written by: Elyssa Giedraitis
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About this listen

"Back Roads and Bold Moves" is the podcast for anyone building a business far from the city lights. Hosted by Elyssa Giedraitis - rural WA mum, social media strategist, and unapologetic straight-shooter. This show is about real business talk without the buzzwords.


From social media that actually works (even with crappy Wi-Fi) to the messy reality of running a business in a small town, Elyssa dives into the strategies, stories, and bold moves that matter. Expect unfiltered opinions, rural grit, and conversations that cut through the fluff.


If you’re tired of cookie-cutter advice and want to do business your way, whether you’re on the back roads or beyond, this podcast is for you.

© 2025 Back Roads and Bold Moves Economics Marketing Marketing & Sales
Episodes
  • Let me introduce you to Back Roads & Bold Moves

    Let me introduce you to Back Roads & Bold Moves
    Sep 23 2025

    After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and sometimes hilarious reality of running a business in small towns and regional communities.

    In this episode, I share why I pressed pause on creating content, what I’ve learned about finding my own authentic voice, and why I’m committed to showing up as the unfiltered version of myself from now on.

    This podcast is for you if:

    • You’re building a business from the bush, between nap times, or with dodgy WiFi.
    • You’re sick of recycled marketing advice that doesn’t fit rural reality.
    • You’ve got ideas but also worries about what your neighbors might think.
    • You’re ready to hear (and maybe make) bold moves that don’t follow the rulebook.

    We’ll be talking about the overlap of kids and business, working around the seasons, and the not-so-glam side of small-town life where everyone knows your business. And yes, expect the occasional swear word, hot take, and perspective you won’t hear on other podcasts.

    Back Roads & Bold Moves on Instagram

    Local Social Co. on Instagram

    Elyssa Giedraitis on Instagram
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    8 mins
  • Are you building an audience or a community?

    Are you building an audience or a community?
    Nov 26 2024

    Things we're talking about this week..

    • Should I still be using hashtags on Instagram?
    • What is Bluesky?
    • Threads hits 275 million users

    And then, let's deep dive into the differences between a community and an audience - which one are you building for your business?

    Back Roads & Bold Moves on Instagram

    Local Social Co. on Instagram

    Elyssa Giedraitis on Instagram
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    9 mins
  • 5 Important Lessons I Have Learned In 5 Years Of Business

    5 Important Lessons I Have Learned In 5 Years Of Business
    Oct 29 2024

    Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!

    Back Roads & Bold Moves on Instagram

    Local Social Co. on Instagram

    Elyssa Giedraitis on Instagram
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    8 mins
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