summary

In this episode, Natty Bandasak and Chestin discuss the various seasons of business and personal life, emphasizing the importance of understanding which season you are in to avoid burnout and improve productivity. They explore the significance of fulfillment in business, the dynamics of team culture, and the necessity of identifying and nurturing talent. The conversation also highlights the importance of data-driven decision-making, balancing growth with profitability, and overcoming challenges associated with growth. Finally, they touch on leveraging AI to enhance business operations and efficiency.

takeaways

• Understanding the different seasons in business helps avoid burnout.
• Fulfillment is as important as generating leads and sales.
• Team culture is crucial for employee satisfaction and retention.
• Identifying talent involves spotting potential and drive.
• Data-driven decisions are essential for business growth.
• Growth can create more problems if not managed properly.
• Creating leverage allows for sustainable growth without burnout.
• AI tools can significantly reduce time spent on repetitive tasks.
• Regularly reviewing expenses can improve profitability.
• Communication about seasons can align team expectations.

summary

In this episode of the Badass Clinician Podcast, Natty and Chestin discuss the importance of crafting the right message to appeal to the ideal population you want to serve. They explore the StoryBrand framework, which starts with identifying the character (the person you want to serve) and their problem. They emphasize the need to demonstrate empathy and authority, provide a roadmap for solving the problem, and have a clear call to action. They also discuss the importance of showing successful results and the potential negative outcomes if action is not taken. The episode concludes with a discussion on the transformation process and the importance of setting an example for others.

takeaways

• Crafting the right message is crucial to appeal to your ideal population.
• The StoryBrand framework helps in understanding the character's problem and providing a roadmap for solving it.
• Demonstrate empathy and authority to build trust with your audience.
• Have a clear call to action to prompt action from your audience.
• Show successful results and the potential negative outcomes if action is not taken.
• The transformation process is important in helping your audience become a better version of themselves.
• Setting an example for others is a powerful motivator.

Summary

In this episode, Natty and Chestin discuss the importance of nurturing sequences after running ads. They emphasize the need for follow-up to increase success and conversion rates. They explain the difference between demand fulfillment and demand generation ads and how to approach each. They also highlight the significance of speed to lead and the importance of building trust and providing value in nurturing sequences. They stress the need for a system and processes to maximize the value of leads generated from ads. The conversation discusses the importance of creating a nurturing sequence in Facebook ads to convert leads into patients. The key is to start with the end objective in mind and work backwards to create a low-cost entry point that allows potential patients to experience the results they can get. The conversation also emphasizes the need to slow down and design the campaign and follow-up sequence before launching it. It's important to provide value, demonstrate trustworthiness, and serve the needs of potential patients. Trust is low in today's society, so it's crucial to go above and beyond to build trust and show that you can be a trusted guide for patients.

Keywords

nurturing sequences, running ads, follow-up, demand fulfillment, demand generation, speed to lead, building trust, providing value, system and processes, nurturing sequence, Facebook ads, low-cost entry point, results, campaign design, follow-up sequence, value, trust, serve, guide

Takeaways

• Nurturing sequences are crucial for increasing success and conversion rates after running ads.
• Demand fulfillment ads (Google) require a more direct and proactive approach, while demand generation ads (Facebook) require stopping users from their social interaction and presenting an interesting message.
• Speed to lead is critical in nurturing sequences for Facebook ads.
• Building trust and providing value are key in nurturing sequences to maximize the value of leads.
• Having a system and processes in place is essential for successful ad campaigns. Start with the end objective in mind and work backwards to create a low-cost entry point for potential patients.
• Design the campaign and follow-up sequence before launching it to ensure efficiency and effectiveness.
• Provide value, demonstrate trustworthiness, and serve the needs of potential patients to build trust.
• Go above and beyond to show that you can be a trusted guide for patients.