If someone walked past wearing your bank's tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there's real value in distilling your brand down to it's most memorable elements.

Patrick Dix spent 25 years in broadcast journalism before joining Shazam, where he's now Vice President of Client and Association Engagement and runs the Shazam Speakers Bureau — coordinating 120 speaking events a year across the country. He joins Dan and Chris to talk about why community bankers tell incredible stories at dinner and then genericize it to "strength, trust, commitment" on their ads, and how to close that gap.

• The t-shirt exercise: how to boil your bank's brand down to something your community can recognize at a glance

• The three categories nearly every community bank ad falls into

• How to not speak banker: what to do when you want to say things like "well-capitalized" and "remote deposit capture"

• Who's your "Mabel"? Knowing exactly who you're talking to before you tell the story

• The high school football ad that cost almost nothing and reached every aunt, uncle, and grandparent in town — plus why stories are remembered 22 times more than facts

Patrick Dix is Vice President of Client and Association Engagement at Shazam, where he runs the Shazam Speakers Bureau — coordinating about 120 speaking events a year and personally presenting at around 50. Before Shazam, he spent 25 years in broadcast journalism and holds a degree from the University of Missouri School of Journalism. If you attend state banking association conferences, odds are you'll run into him soon.

• Connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickdix/

• Shazam: www.shazam.net

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

• Contact: contact@bankmarketingshow.com

A tornado. A big event coming to town. A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, "How do we get the word out?" Most banks don't have a plan for these moments.

In this episode, Dan and Chris walk through marketing's role when the unexpected happens. Positive or negative, you need to think through the practical questions: who decides what to say, who approves it, where to say it, and what your response says about your brand. How you show up is one big way your bank builds trust, and saying nothing can destroy trust fast.

• What kind of plan you should have for unexpected events, and what belongs in it

• Matching the channel to the moment: what earns a red alert banner vs. a social post vs. a sign at the drive-up

• The campaigns you forgot were running: why your scheduled posts and digital ads need a look before anything goes out

• How one bank became its town's news source after a tornado, and why staying silent might be the riskiest move of all

• Want to talk through building your bank's response plan? Reach out: contact@bankmarketingshow.com

• The Bank Marketing Show: www.bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

The headlines say 65% of marketing jobs won't survive AI. The same kind of headlines many years ago said ATMs would kill the teller. What actually happens is different: the job survives, but the job description doesn't.

Dan and Chris look a few years down the road at what the average community bank marketing department will look like — what work disappears, what takes its place, and why community banks come out of this shift with a bigger advantage than they went in with. The big banks will automate everything and sound like it. The community bank marketer who pairs AI leverage with genuine local presence ends up more differentiated, not less. But only if you start building the muscles now.

• What disappears from the marketer's plate, but why it doesn't necessarily mean jobs disappearing at community banks

• What fills the space: the work that actually differentiates a bank, and the internal role most marketers haven't stepped into yet

• Why niching finally becomes practical for banks that could never justify the content lift before

• A simple homework assignment to find out what you could hand off this month

• Watch our AI webinar and related episodes at bankmarketingshow.com

• The Bank Marketing Minute (Newsletter): www.bankmarketingminute.com

• Contact: contact@bankmarketingshow.com