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Banking On Business

Banking On Business

Written by: Grace Bruins
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About this listen

Welcome to the Banking on Business podcast presented by Horicon Bank! Banking on Business is aimed at helping entrepreneurs grow their business with practical strategies you can start using today! Each episode will feature an expert guest and explore ways you can innovate the way you do business. We are all about engaging our local business community and connecting with other small businesses to raise each other up. Hosted by yours truly, Grace Bruins, Marketing Officer at Horicon Bank turned Podcaster – at least for the next 20 minutes. To stay in the loop on all things Banking on Business related visit horiconbank.com/bankingonbusiness and subscribe where ever you get your podcasts.Copyright 2026 Grace Bruins Economics Leadership Management & Leadership
Episodes
  • From Mission to Movement: Transforming Travel & Community with Angela Gorske
    Jan 22 2026

    Grace Bruins sits down with travel specialist and neurodiversity advocate Angela Gorske to uncover how transformative experiences and educational travel can empower communities.

    Angela shares her inspiring mission to “improve the world” through hands-on adventures and uniquely tailored trips, especially for those with extraordinary needs. From field trips that bring history to life to creative business funding ideas, Angela takes us behind the scenes of her brand’s soft launch and how love—passed down from her grandmother—drives everything she does.

    Angela delivers heartfelt stories and practical advice on starting a mission-driven company, offering insights that entrepreneurs and changemakers won’t want to miss.

    Episode Highlights:

    01:16 - That's what I started off with in January when I said, okay, I'm going to start a business if I don't get a job. And that's where we're at.

    03:19 - We have a trip that is getting rescheduled. It was supposed to be next Thursday, but now I'm going to a conference. So it's getting rescheduled to next month to The Dome in Milwaukee.

    05:21 - Right now, I'm working on a bucket list trip for a gentleman whose Parkinson's is currently not doing bad, so.

    07:29 - So if you're feeling like you've got a raven on your back or someone who's bringing too much negativity to the table, fly higher.

    Grace Bruins

    LinkedIn

    Angela Gorske

    LinkedIn

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    9 mins
  • How Speakers Can Stand Out Online with Kristin Adkins
    Jan 8 2026

    Grace Bruins sits down with web design strategist and former event planner Kristin Adkins to uncover how asking for help—and expanding her perspective—became the defining catalyst for her entrepreneurial journey.

    Kristin gets candid about transitioning from custom work to high-demand packages, building a client base by leveraging her unique industry experience, and embracing collaboration as the ultimate growth hack.

    This episode is a must-listen for subject matter experts seeking practical advice on scaling their business and turning vulnerability into their superpower.

    Episode Highlights:

    01:38 - I'm not doing so much custom work right now. I'm doing more of a package of. This is what I know most people in my clientele need, and I'm able to offer it to them and get it to them really quick.

    02:18 - I work with them to position them online to get those gigs. And why they would come to me is because I actually have eight years of experience in the event planning side of things. So I used to hire speakers, so now I use that experience and I make them websites.

    05:41 - I think getting help is some of one of the hardest things to do as an entrepreneur and asking for help. And so I wish I would have done that sooner in the hiring process and helping people or helping my designs get out there and everything. So I finally have a designer that works under me, and I finally have a copywriter that works under me. And it's just, if I would have started out with that, I think I could have just really launched even more than I did.

    07:44 - If we look at things from a different direction or a different different or widen our lenses a little bit, I think there's a lot of opportunities out there that maybe we're not seeing.

    Grace Bruins

    LinkedIn

    Kristin Adkins

    LinkedIn

    Legendary Women In Business

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    9 mins
  • Family, Finance, and the Power of Business Community with Barbara Fausett
    Dec 25 2025

    Grace Bruins sits down with Money Masters founder Barbara Fausett for a candid conversation about building a legacy business, the real risks small owners overlook, and how collaboration—not competition—unlocks true growth.

    Barbara shares wisdom from decades in finance and operations, revealing why a holistic approach to business advisory makes all the difference.

    Episode Highlights:

    02:30 - At the end of the day, if you're not bringing money home, you're not going to stay in business.

    03:28 - I really wanted to take that to the small business to help them way beyond just the transactional pieces of bookkeeping, to really help them with the entire scope of their business, anything that relates to the finances.

    04:26 - They're just at a point where they want more time. They know they can get more money out of the business, or maybe they have a specific goal, something that they want to achieve, and they're really looking for somebody to provide some insights that they know they're missing.

    07:00 - It is not competition. There's other people that do what I do, but they might serve a different type of client or a different type of client might be interested in working with them.

    Grace Bruins

    LinkedIn

    Barbara Fausett

    LinkedIn

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    11 mins
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