Banking Transformed with Jim Marous cover art

Banking Transformed with Jim Marous

Banking Transformed with Jim Marous

Written by: Evergreen Podcasts
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 Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.All Rights Reserved 2025 Economics Politics & Government
Episodes
  • Why Data-Driven Marketing Fails in Banking

    Why Data-Driven Marketing Fails in Banking
    Jan 22 2026
    Most financial institutions say they are data-driven. Far fewer can prove it in customer acquisition and relationship growth success. At a time when marketing costs are rising, response rates are under pressure, and every institution has access to the same channels, data is often the difference between growth and wasted spend. Today’s conversation is about how data actually drives results, not dashboards, not buzzwords, but measurable connections with the right consumers at the right time. We are going to talk about how modeling, channel orchestration, and analytics are reshaping direct marketing for banks and credit unions, and why doing this well is becoming a competitive necessity. I am joined by Preston Carroll, Director of Data and Analytics, and Eddie Tu, Principal Statistical Analyst at Franklin Madison Direct. Together, they work at the intersection of data science, marketing strategy, and financial services growth. Today, we will unpack what actually works, where institutions get it wrong, and how leaders can move from data awareness to data advantage. This episode of Banking Transformed is sponsored by Franklin Madison Franklin Madison Direct is a premier direct marketing agency within the Franklin Madison Group. Specializing in performance-driven strategies, FM Direct empowers financial and insurance brands to connect with their ideal audiences and achieve outstanding growth. The agency supports clients in expanding their customer base profitably through diverse acquisition channels, including direct mail, paid search, paid social, and display advertising. https://franklinmadisondirect.com/
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    39 mins
  • The $100 Billion Hidden Fraud Crisis

    The $100 Billion Hidden Fraud Crisis
    Jan 20 2026
    Thirty to fifty percent of your fraud losses don't come from hackers or organized crime rings. They come from your own customers disputing legitimate transactions under their own names. This is first-party fraud, and it's a $100 billion problem that most financial institutions don't even track as a separate category. While banks use advanced tools to detect external fraudsters, their own account holders are taking advantage of long-standing dispute processes meant to protect consumers, turning chargebacks into weapons against the very institutions that serve them. The math is staggering: this single category now accounts for up to half of all fraud losses and keeps accelerating while most executives stay focused on threats from outside their customer base. Joining me on the Banking Transformed podcast is Shanthi Shanmugam, CEO of Casap, who developed products at Robinhood and Chime before founding a company to address this crisis. We're going to examine why first-party fraud has surged, how manual dispute processes enable it, and what essential changes are needed to transform this hidden vulnerability into a competitive edge.
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    48 mins
  • How AI, CX, and Trust Must Coexist

    How AI, CX, and Trust Must Coexist
    Jan 15 2026
    Banking is no longer competing with the branch down the street. It is competing with every digital experience your customers have before they ever open your app. Expectations around speed, simplicity, and trust are being set by big tech, fintechs, and embedded finance, not by traditional financial institutions. And for many banks, that gap is growing. That is why today’s conversation matters. I am joined by Phil Tomlinson, Senior Vice President of Global Offerings at TaskUs, and Pragya Agarwal, Vice President of Financial Crimes and Risk Operations. They sit at the intersection of customer experience, advanced technology, and financial crime prevention, where speed and trust have to coexist every day. In this episode of Banking Transformed, we unpack what next-generation banking really looks like, where AI is delivering real value right now, and how banks can move faster, innovate responsibly, and still protect customers in an always-on, app-driven world. This episode of Banking Transformed is sponsored by TaskUs TaskUs is a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, helping its clients represent, protect and grow their brands. Leveraging a cloud-based infrastructure, TaskUs serves clients in the fast-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery and ride-sharing, technology, financial services and healthcare. https://www.taskus.com/services/financial-crime-compliance/
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    36 mins
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