Entrepreneur mindset, financial freedom, business growth, wealth building, scaling a business—Jess Phillips explains why grinding harder may actually be holding you back.

In this episode of Based Business, Jess Phillips shares how relying purely on logic, hustle, and constant grinding can become a weakness for entrepreneurs—and why intuition, mentorship, and opportunity recognition matter more than most people realize.

After rebuilding his confidence through sales at Verizon, Jess learned “wealth thinking” from billionaire clients and helped pioneer one of the first solar loan structures before buying and scaling Temporary Power Services from roughly $300K in revenue to over $2M in profit.

But his biggest insight?

👉 Most entrepreneurs don’t need to work harder…
they need to think differently.

💡 In this episode, you’ll learn:

• Why overworking can actually slow business growth
• How wealthy people think differently about opportunities
• Why trusting your gut matters in entrepreneurship
• The “Rainmaker Triad” framework for partnerships
• How Jess scaled a company to multi-million-dollar profits
• Why fun is a powerful indicator for business alignment
• How mentorship and coaching accelerate success
• The mindset shifts required to build financial freedom
• What Freedom Reserves is and how it helps accredited investors preserve liquidity

🚀 Who this is for:

• Entrepreneurs feeling burned out or stuck
• Business owners trying to scale sustainably
• High performers trapped in hustle culture
• Investors interested in cash management and financial freedom
• Anyone looking to grow wealth without sacrificing their life

🔗 Connect with Jess Phillips:

🌐 Freedomreserves.com
📸 Instagram: @jessphillips
💼 LinkedIn: Jess Phillips

⏱️ EPISODE TIMELINE — Based Business with Jess Phillips

00:00 — Why Logic Alone Can Destroy Your Success
02:05 — Meet Jess Phillips & Freedom Reserves
04:20 — The Temporary Power Services Acquisition
07:10 — Buying a Business With Limited Resources
10:45 — Early Entrepreneurial Mistakes & Setbacks
14:18 — Rebuilding Confidence Through Verizon Sales
18:02 — Why Sales Skills Change Your Entire Life
21:30 — The Difference Between Rich Thinking & Poor Thinking
25:12 — Learning Wealth Principles From Billionaire Clients
29:44 — The Solar Finance Opportunity That Changed Everything
34:06 — Creating One of the First Solar Loan Structures
38:15 — Gut Instinct vs Data-Driven Decisions
42:11 — When Hustle Becomes a Weakness
46:08 — The Hidden Dangers of Overworking
50:24 — Entrepreneurs Build Their Own Prison
55:40 — Freedom vs Achievement
58:02 — Why External Validation Is a Trap
01:01:33 — Scaling Temporary Power Services to Multi-Million Profit
01:06:18 — Creating New Revenue Verticals
01:10:47 — How to Scale Without Starting Over
01:14:02 — “If It’s Not Fun, I’m Going Home”
01:18:30 — The Full Body Yes Philosophy
01:22:16 — Burnout, Alignment & Enjoying the Process
01:26:05 — The Rainmaker Triad Explained
01:31:12 — Partnerships & Building Winning Teams
01:35:24 — Mentorship, Coaching & Seeing Opportunities
01:39:18 — The Entrepreneur Identity Trap
01:43:40 — What Freedom Actually Means
01:46:12 — Building Wealth Without Losing Yourself
01:49:02 — How Freedom Reserves Works
01:52:15 — Accredited Investors & Cash Management
01:54:40 — 1031 Exchanges, Liquidity & Yield
01:56:48 — Final Advice for Entrepreneurs
01:58:28 — Outro

#entrepreneurship #financialfreedom #wealthmindset #businessgrowth #mindset

Marketing strategy, Facebook ads, business growth, content marketing, entrepreneur mindset—Lisanne Murphy explains why modern marketing is broken and what actually works now.

In this episode of Based Business, Lisanne Murphy shares how she went from studying food science and public administration to building a successful marketing agency, growth lab, and podcast focused on helping entrepreneurs scale with trust-based marketing.

After teaching herself Facebook ads while working at Deseret Book, Lisanne built an agency during the rise of social media marketing—but says everything changed after iOS14, increased saturation, and declining consumer trust.

Her biggest insight?

👉 Most businesses don’t have a traffic problem…
they have a trust, messaging, and positioning problem

💡 In this episode, you’ll learn:

• Why Facebook ads and funnels don’t work like they used to
• The new rules of marketing after iOS14
• Why trust-based marketing beats “growth hacks”
• How to identify hidden revenue leaks in your business
• Why most entrepreneurs niche incorrectly
• How psychological pain-based messaging increases conversions
• Why organic content + paid ads work better together
• How to build a scalable content engine
• The difference between selling what people want vs what they need

🚀 Who this is for:

• Entrepreneurs struggling to grow online
• Coaches, creators, and agency owners
• Businesses frustrated with declining ad performance
• Founders trying to improve messaging and positioning
• High achievers questioning fulfillment and legacy

🔗 Connect with Lisanne Murphy:

🌐 Learn More / Work with Lisanne: Lumina Growth Lab
🎙️ Podcast: The Marketing Matrix
📸 Instagram: @lisannemurphyhq

⏱️ Timestamps

00:00 Meet Lisanne Murphy
00:25 Growth Lab Origins
01:46 Mastermind Connection
04:48 Entrepreneurship Reality Check
07:19 Holy Grail Debate
08:45 Money Versus Fulfillment
10:33 Family Roots And Boxes
14:54 Legacy And Selfishness
15:47 Parker Legacy Fears
22:30 Franklin Genius Stories
28:06 Defining Legacy
33:35 Faith And Business Drive
38:17 Service And Self Care
42:27 Entrepreneurial Beginnings
44:30 College Mission Pivot
46:14 MPA Meets OBHR
47:42 PhD Plans and Life Callings
48:38 Deseret Book Marketing Detour
53:05 Learning Facebook Ads Fast
55:13 Agency Born From Side Hustles
58:35 Facebook Ads Then vs Now
01:04:16 Organic Content and Trust
01:12:21 Follower Growth Trap
01:18:54 Niche Down Without Limiting
01:24:24 Psychological Pain Niching
01:27:12 Why Funnels Fail
01:28:05 Find Pain Language
01:29:56 Ads Research Pattern
01:31:34 Selling Leadership Help
01:32:42 Red Cross Rant
01:35:56 Coaching With Mandy
01:38:25 Sell Wants Give Needs
01:42:40 Message Symptoms Not Roots
01:47:40 Military Leadership Systems
01:51:52 Content Engine Strategy
01:55:22 Platform Fit And Repurpose
01:57:25 Pick One Platform
02:03:29 LinkedIn And TikTok Issues
02:08:07 TikTok Shadowban Spiral
02:09:16 Addiction and Boundaries
02:10:19 iOS14 Agency Wakeup Call
02:11:54 Choosing Travel Over Hustle
02:14:22 Monastery and Mindfulness
02:17:12 Japan and Host Travel Tales
02:22:09 Why Buddhism Resonated
02:25:33 Funding Travel Break Even
02:27:42 Travel Lessons for Leadership
02:33:29 Trust Systems to Delegate
02:36:54 Building Teams and Mentorship
02:44:07 Messaging Niche and Wrap Up

#marketingstrategy #facebookads #businessgrowth #entrepreneurship #contentmarketing

Entrepreneurship reality, starting a business, small business risk, opportunity cost, how to start a business—Andrew Barnes shares what it really takes.

In this episode of Based Business, Andrew Barnes breaks down the truth about entrepreneurship—from risk and opportunity cost to building a real business while supporting a family.

Andrew, founder of Winter Print, shares how he went from working in a lumber company to launching a print brokerage—and eventually opening a full commercial print shop.

But his biggest insight?

👉 Entrepreneurship isn’t about freedom…
it’s about risk, responsibility, and how much you’re willing to lose

💡 In this episode, you’ll learn:

• The real risks of starting a business (beyond money)
• How to think about opportunity cost and long-term tradeoffs
• Why the “entrepreneurship = freedom” narrative is misleading
• How to start small and validate before scaling
• What commercial printing actually is (and how it works)
• Lessons from transitioning from brokerage to ownership
• Hiring mistakes and how to build the right team
• How to grow a business while supporting a family

🚀 Who this is for:

• People thinking about starting a business
• Entrepreneurs feeling overwhelmed or uncertain
• Founders balancing risk, family, and income
• Anyone who wants a realistic view of entrepreneurship

🔗 Connect with Andrew Barnes:

• Website: WinterPrintUtah.com
• Instagram: @winter_print_
• Facebook: Winter Print

00:00 Introduction & What Entrepreneurship Really Looks Like
02:15 Why “It’s Not All Sunshine and Rainbows”
05:40 The Early Struggles Nobody Talks About
09:10 Long Hours, Burnout & Sacrifice
13:25 Financial Stress & Risk Taking
17:50 Why Most People Quit Too Early
21:30 Learning Through Failure
25:05 The Turning Point Moment
29:40 Building Momentum in Business
33:15 Discipline vs Motivation
37:00 The Mental Game of Entrepreneurship
41:10 Handling Pressure & Uncertainty
45:20 The Hidden Costs of Ownership
49:30 What Success Actually Feels Like
53:10 Why It’s Still Worth It
57:00 Advice for New Entrepreneurs
01:00:10 Final Thoughts & Mindset Shift
01:03:30 Closing & Key Takeaways

#entrepreneurship #smallbusiness #businessgrowth #startabusiness #entrepreneurlife