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Bean There, Done That!

Bean There, Done That!

Written by: The Coffee Commune
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 Welcome to ”Bean There, Done That!” your essential podcast for mastering the world of hospitality. Hosted by industry expert, Phillip Di Bella, we cut through the noise to deliver straightforward, actionable insights and strategies. Each episode explores the powerful interplay of knowledge and connections, presenting real-life case studies from Australia’s thriving hospitality scene. We feature thought leaders who share their experiences, ensuring you have the answers you need when facing a business challenge. Whether you’re a budding cafe owner or a seasoned hospitality professional, ”Bean There, Done That!” is your hub for insights, inspiration, and industry connections. We’re here to help you turn hurdles into opportunities for growth and success. Join our growing community with the hashtags #BeanThereDoneThat, #HospitalityHub, #CafeInsights, and #CoffeeCommune. With ”Bean There and Done That,” your roadmap to hospitality success is just a listen away.The Coffee Commune Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Looking Ahead: What’s Brewing in 2026: AI, Coffee, and the Power of Community

    Looking Ahead: What’s Brewing in 2026: AI, Coffee, and the Power of Community
    Jan 18 2026
    In this episode of Bean There Done That, host Phil Di Bella and Rai Esat, General Manager of International Coffee Traders, look ahead to 2026 and unpack what café and hospitality owners can expect – and how to not just survive, but thrive. They explore the growing role of AI as a productivity tool, the ongoing challenges of retention, attraction and productivity of staff, and why community, emotional connection and a strong “why” will separate the winners from the strugglers. Phil and Rai discuss shifts in customer behaviour, shrinking disposable income, the real cost of sustainability, and the dangers of poorly executed government regulation. They also share practical ideas like smaller-format cafés, building-centric kiosks, memberships, and pantry items as new revenue models. The episode closes with two powerful themes for 2026: perseverance and recomposition – doing the mental work, applying the lessons of 2025, and recomposing your business around what actually works. Key Topics & Themes AI’s role in reducing workload and boosting productivity Retention, attraction and productivity as the defining staffing challenges Why emotional connection and community will be the ultimate differentiators The rise of coffee raves and non-alcohol social gatherings Hiring for attitude rather than skill The upcoming customer segmentation tool for hospitality The real economic weight of sustainability Government regulation causing unintended industry ripple effects Smaller cafés, kiosks, memberships and new emerging models The “three flawless visits” rule for customer loyalty About Our Guest Rai Esat is the General Manager of International Coffee Traders and a key leader within The Coffee Commune. With extensive experience across coffee, operations and hospitality, Rai offers a practical, data-driven view on building smarter café models, improving customer experience and growing sustainably in challenging economic conditions. Key Takeaways AI helps reduce mental load and streamline workflows Staffing challenges persist, but hiring for attitude reduces long-term pressure Emotional engagement outperforms discounting in a tight economy Understanding customer segments prevents misaligned café concepts Sustainability is valuable but costly – and must work for all parties Government decisions can disrupt supply chains and pricing Smaller footprints and kiosks will dominate new openings After three flawless visits, a customer becomes a loyal regular Mindset work underpins perseverance and success in 2026 Links & Resources Mentioned The Coffee Commune International Coffee Traders My Mate’s Place (Coffs Harbour) Books referenced: Psycho-Cybernetics The Go-Giver Dr Joe Dispenza’s mindset concepts Growth mindset principles Time-Stamped Key Points 00:35 – Welcome to 2026 & setting your outcomes 01:57 – Introducing Rai Esat & the theme: What’s brewing next? 02:13 – AI as a game-changer in hospitality 02:42 – Retention, attraction & productivity: the big three for 2026 04:04 – The power of a strong “why”: My Mate’s Place story 04:50 – Value, connection & emotional engagement in a tough economy 06:09 – Staff engagement & hiring for attitude 07:30 – Craving connection: events and networking 08:11 – 7am coffee raves & the health-focused generation 08:53 – Serving unmet needs & solving problems 09:35 – Emotional connection & fighting for the dollar 09:46 – Customer segmentation tool: a hospitality game-changer 11:04 – Building from the outside in 12:33 – Keywords for 2026: perseverance & recomposition 14:27 – Trends: smaller cafés, shorter leases & lower staffing 15:20 – Prices, tax and disposable income 16:19 – Sustainability: ideals vs economic reality 18:34 – Government mandates & unintended consequences 22:13 – Focus back on opportunity & growth 22:25 – Loyalty, micro-interactions & the 3-visit rule 23:20 – Apartment boom & the return of the kiosk 24:44 – Membership models for cafés 25:13 – Community & the human element 26:17 – Final thoughts: experimentation, sustainability & new models Press play on your favourite podcast platform and get ready for a practical, insightful look at the year ahead. Produced by The Podcast Boss
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    28 mins
  • 2025 Wrap Up. Café Reality Check: Adjustment, Relentless Costs & What Comes Next, With Raihaan Esat

    2025 Wrap Up. Café Reality Check: Adjustment, Relentless Costs & What Comes Next, With Raihaan Esat
    Dec 21 2025
    2025 was not a “business as usual” year for cafés. It was a year of adjustment. In this final episode of Bean There, Done That for 2025, Phil Di Bella is joined by long-time collaborator and one of Australia’s top coffee minds, Raihaan Esat, General Manager of International Coffee Traders. Together, they unpack a relentless year for café owners: rising costs across the board, shifting consumer psychology, the comeback of instant coffee, and why knowing your numbers and your customers is now non-negotiable. They dig into: Why 40–50% of a menu price is wages How automation helps (and where it ruins the café experience) The move from “customers” to “guests” Menu simplification, disposable income and ham & cheese croissants Government and council support that actually moved the needle Innovation from farm to cup and sustainable pricing for coffee farmers Phil closes with a challenge: grab a pen and map out what December 2026 looks like for you, your café, your family and your community. In this episode: 2025 in one word: “Adjustment” Psychological load on café owners Moving from “the game has changed” to “this IS the game now” Looking ahead to 2026 as a year of recomposition Relentless costs & a new normal Every major cost going up at once for the first time in decades Wages at 40–50% of the menu price 75% growth at Coffee Commune with flat profit: a real-world example Why many product-based businesses have had to accept margin cuts Automation vs humans behind the bar Super-automatic machines, milk systems and “out-automating” each other The shift to using tech in the background to guarantee consistency Why trying to remove the barista turns coffee into a commodity “We don’t need to out-automate each other, we need to out-human each other.” Emotional engagement & the ‘guest’ mindset Moving from “customers” to “guests” in language and behaviour Red Bull, luxury brands and the power of emotional connection First Name Fridays and Tasman’s guest experience in the café Knowing your numbers & your audience P&L, cash flow and understanding demographic + geographic reality Disposable income at record lows and what that means for menus Back to basics: bacon & egg rolls, ham & cheese croissants, muffins Upcoming market segmentation project from Coffee Commune Where people are actually drinking coffee now Total coffee consumption up, in-café consumption per person down At-home and office drinking on the rise The quality and value of modern instant coffee Government, councils & collaboration that actually helps New state government focus on small and medium business in Queensland Moreton Bay and Gold Coast councils funding training for café owners 18% uplift from council-backed Coffee Commune training programs Collaboration between independent cafés to pool purchasing and cut costs From farm to cup: sustainability & paying farmers properly Farmers returning to coffee as prices become sustainable again Direct relationships and paying equitably at origin Why prices needed to rise gradually, and what happened when they didn’t Community, awards & impact Coffee Commune as a place of collaboration, not “another coffee brand” 1,700+ members, 1,200 cafés and 75% growth across the community ICT coffees and roasters winning national and global awards Phil representing hospitality around the 2032 Brisbane Games table Final challenge for listeners “Life is measured in moments – go and create some amazing ones.” Sometimes you’re the pigeon, sometimes you’re the statue Grab pen and paper and write down what December 2026 looks like: Professionally For your family For your circle of friends Links mentioned: Connect with Raihaan Esat on LinkedIn: https://www.linkedin.com/in/raihaan-esat-081147a9/ Learn more about International Coffee Traders: https://ict.coffee/ Coffee Commune: https://www.coffeecommune.com.au/ Produced by The Podcast Boss
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    30 mins
  • Using Holidays to Drive Sales with Emotion. With Natalie Shaw

    Using Holidays to Drive Sales with Emotion. With Natalie Shaw
    Nov 9 2025

    In this episode of Bean There, Done That!, host Phil Di Bella is joined by marketing expert Natalie Shaw, co-founder of Yom Connect, to explore how hospitality businesses can use seasonal moments like Christmas to build emotional connections and drive real results. With over 25 years of marketing experience across Australia, New Zealand, and the US, Natalie shares how strategy, storytelling, and smart activations make all the difference in a crowded market.

    They cover the rise of voice-based AI in hospitality, why consistency matters more than follower counts, and how perception and people are the secret sauce in modern marketing. Whether you're running a café or scaling a brand, this episode will inspire you to stop ticking boxes and start telling better stories.

    Key Topics & Themes The 6 Ps of Marketing: People, Product, Price, Place, Promotion, Perception How emotional connection builds brand loyalty Why café owners should prepare early for Christmas The role of activations, consistency, and customer experience What social media platforms actually want from your content Using AI for productivity without losing the human touch The danger of cutting marketing during tough times

    Key Takeaways Start your marketing with the outcome in mind Your staff are part of your marketing—train them to connect Emotional engagement drives loyalty and revenue Use activations to stand out in noisy seasonal periods Don’t post and pray—put small spend behind your best social content AI should boost creativity, not replace it Perception, quality, and consistency are your brand’s flywheel If you’re not telling your story, someone else is

    Time-Stamped Key Points 00:35 – Meet Natalie Shaw from Yom Connect 02:00 – What performance media really means 04:30 – What’s working right now: brand activations 06:00 – Why marketing must align with customer experience 09:30 – The 6 Ps of Marketing and why “Perception” is everything 13:00 – Marketing starts at the front door: train your people 15:00 – How to use AI tools without losing creativity 20:00 – Voice AI for hospitality: saving time, keeping connection 23:00 – Low-budget, high-impact Christmas marketing ideas 26:00 – Social media: consistency over perfection 30:00 – Influencer marketing myths and mistakes 33:00 – Cutting marketing costs? Think again. 35:30 – Yom Connect’s “Under the Hood” audit explained 36:45 – Favourite branding stories and lessons

    About Our Guest Natalie Shaw is the co-founder of Yom Connect, a boutique performance marketing agency delivering big-agency expertise with personal service. Her past work spans iconic brands like Mazda, Harvey Norman, IPA, and the North Queensland Cowboys. Natalie specialises in strategy-led campaigns that connect emotionally, convert commercially, and build brands people believe in.

    Links & Resources Mentioned Yom Connect: yomconnect.com The Coffee Commune: thecoffeecommune.com.au Voice-based AI services: enquire via Yom Connect

    Produced by The Podcast Boss

    #BeanThereDoneThat #HospitalityMarketing #ChristmasCampaigns #CoffeeBusiness #MarketingTips #TheCoffeeCommune
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    40 mins
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