In Season 2 Episode 7 of Centerstand, we explore a variety of ways to connect riders to your products and brand as host Robert Pandya sits down with two veterans of the retail motorcycle industry – Shahin Alvandi, General Manager at MotoCorsa, the number 1 Ducati dealership in North America, and Heath Cofran, Technical Media & Communications, Alpinestars – who each reveal a variety of approaches and techniques they have learned and leveraged throughout their careers.

Show Notes 

00:00:00 00:00:01

• Host Robert Pandya introduces the Season 2 episode 7 topic of connecting riders to brands and reaching customers of all levels and introduces guests Shahin Alvandi, General Manager at MotoCorsa, and Heath Cofran, Technical Media & Communications, Alpinestars. 

00:00:00 00:01:15

• Heath speaks to his role at Alpinestars and how he ensures the brand is represented successfully.

00:00:00 00:06:00

• Shahin shares his background in the Powersports industry and his work at MotoCorsa.

00:00:00 00:10:00

• Shahin explains why the motorcycle industry is so dynamic and why it needs to be constantly evolving.

00:00:00 00:14:00

• Heath reveals what Alpinestars is doing to retain new riders and the company’s approach to customer engagement.

00:00:00 00:18:00

• Heath explains the importance of educating riders on products and how he does so. 

00:00:00 00:23:00

• Heath explains why now is the primary time to provide rider education and ways to support. 

00:00:00 00:25:25

• Shahin speaks to track days, demo days, and other bonding experiences dealers can provide customers to interact with the industry. 

00:00:00 00:29:00

• Shahin speaks to inclusivity within a premium brand and the attitude adjustment he believes needs to happen on the dealer side.

00:00:00 00:35:20

• Heath speaks to how he works with dealership and how he personally educates customers.

00:00:00 00:38:10

• Shahin speaks to types of people he saw come through his dealership in the last year. 

00:00:00 00:46:10

• Shahin and Heath speak to how they each leverage events to engage with more people and become more involved in the local riding community.

00:00:00 00:52:00

• Shahin and Heath each share what their company’s bumper stick would say. 

00:00:00 00:54:15

• Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.