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Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend

Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend

Written by: Fexingo
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What really drives the way people spend, save, and invest? Behavioral economics challenges the textbook assumption of the rational actor by revealing the systematic biases and mental shortcuts that shape every financial decision. In this show, Lucas and Luna sit down at the research library to dissect the experimental evidence, from Kahneman and Tversky's prospect theory to Thaler's nudge framework, and test those findings against real-world pricing, marketing, and policy design. They walk through specific studies — the endowment effect in housing markets, the sunk-cost fallacy in subscription pricing, the framing of credit-card interest rates — and ask what those experiments imply for a consumer choosing a mortgage or a CFO setting a price. Lucas brings the investigative journalist's rigor, pressing for the exact sample sizes, replication rates, and alternative interpretations; Luna pushes back with the practitioner's instinct, asking whether a bias that shows up in a lab actually translates to a shopping cart on Amazon. The listener is not a beginner: you already know that people aren't perfectly rational. What you want is the nuance — the boundary conditions where biases flip, the studies that fail to replicate, and the ethical line between a nudge and a manipulation. Each episode leaves one open question hanging: if we know these biases exist, should the government regulate against them, or is that a cure worse than the disease? #BehavioralEconomics #ProspectTheory #Nudge #Kahneman #Thaler #EndowmentEffect #SunkCost #Framing #Bias #DecisionMaking #ConsumerBehavior #BehavioralFinance #Economics #FexingoBusiness #BusinessPodcast #ResearchLibrary #PolicyDesign #CognitiveScience Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How The Decoy Effect Distorts Your Investment Judgments

    How The Decoy Effect Distorts Your Investment Judgments
    Oct 12 2026
    We explore how the decoy effect, a staple of consumer marketing, quietly infiltrates investment portfolios. Using the classic three-option pricing model from the New Yorker popcorn study and modern mutual fund structures, we show how adding an inferior 'middle' option manipulates perceived value. Lucas and Luna break down why investors often choose the asset that isn't the best deal simply because it looks like the winner in a rigged comparison. This episode provides a concrete framework for spotting these traps in your own brokerage account. #BehavioralEconomics #DecoyEffect #InvestmentPsychology #ConsumerBias #FinancialDecisionMaking #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketMindset #WealthManagement #CognitiveBias #PortfolioStrategy #EconomicsDaily #SmartSpending #FinanceTips #MoneyMindfulness #InvestorEducation #StrategicThinking Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • The Decoy Effect And Smart Shopping

    The Decoy Effect And Smart Shopping
    Oct 11 2026
    Why does the middle option on a menu always seem like the best deal? In this episode of Behavioral Economics, Lucas and Luna unpack the decoy effect, a powerful cognitive bias that shapes everything from your coffee order to your investment portfolio. We look at how marketers use asymmetric dominance to steer your choices, often without you realizing it. You will learn how to spot these traps in daily pricing structures and apply that same awareness to long-term financial decisions. By understanding how relative value distorts absolute utility, you can regain control over your wallet and make clearer, more intentional spending habits. #BehavioralEconomics #DecoyEffect #ConsumerPsychology #DecisionMaking #SpendingHabits #MarketingStrategy #CognitiveBias #PriceAnchoring #ChoiceArchitecture #FinancialLiteracy #SmartShopping #EconomicsDaily #FexingoBusiness #BusinessPodcast #MoneyMindset #RetailTactics #ValuePerception #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • The Zero Price Effect And Free Goods

    The Zero Price Effect And Free Goods
    Oct 10 2026
    We explore the zero price effect, a behavioral quirk where consumers irrationally overvalue free items to the point of making poor financial choices. Using Dan Ariely’s chocolate experiment as our anchor, we break down why 'free' triggers an emotional spike that overrides rational cost-benefit analysis. We also look at how modern subscription models and freemium tech products exploit this bias, turning users into paying customers through perceived savings rather than actual value. This episode offers a concrete framework for identifying when 'free' is actually costing you more in attention, data, or future fees. #BehavioralEconomics #ZeroPriceEffect #DanAriely #FreeGoods #ConsumerPsychology #DecisionMaking #FexingoBusiness #BusinessPodcast #EconomicsShow #LucasAndLuna #FinancialLiteracy #MarketingStrategy #SubscriptionBias #RationalChoice #EmotionalSpending #TechFreemium #ValuePerception #MoneyMindset Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
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