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Behaviour Change Marketing Bootcamp

Behaviour Change Marketing Bootcamp

Written by: Ruth Dale
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 The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a whole new level! Presented by Ruth Dale, founder of Behaviour Change Bootcamp training, award winning marketer, author, speaker with over a decade's experience delivering behaviour change marketing to improve people's lives.© 2023 Behaviour Change Marketing Bootcamp Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • E21 The busy communicator's guide to COM_B

    E21 The busy communicator's guide to COM_B
    Apr 9 2022

    Today's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.

    Designed for busy pro's to get started in behavioural science and use this tool to define and understand the behaviour they are tackling. 

    Don't let the idea of using theory or behavioural science in your campaign planning stop you.

    Using COM_B will illuminate the stages of your campaign planning and help ensure you don't go down the wrong road. Instead, go down your audience's road.

    Don't simply step into their shoes - but look at the behaviour through their eyes. Only then will your content truly influence and activate change. 

    Further Resources:
    Email bootcamp@socialinsightmarketing.co.uk for your free interactive worksheet. 
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    18 mins
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