This session provides an overview of a professional training course focused on shopper psychology and the role of emotion in consumer decision-making. The session highlights how understanding human psychology, particularly emotional responses, can help businesses enhance brand visibility, appeal, engagement, and ultimately sales.

It covers key concepts such as the "three Fs" (fight, flight, find a mate), the See, Appeal, Engage & Buy model, and the impact of multi-sensory triggers on shopper perceptions. The Podcast also distinguishes between System 1 (fast, emotional) and System 2 (slow, rational) thinking in purchasing decisions and offers practical tools like the "Why, Why, Why game" to uncover deeper emotional motivations.

A Podcast that provides comprehensive details on the customer journey and shopper psychology, originally created by by expert Phillip Adcock. The session emphasises understanding how consumers make purchasing decisions, both in-store and online, by exploring various touchpoints and the psychological processes at play.

Key topics include the SAEB (See, Appeal, Engage, Buy) model, graphic hierarchies for effective communication, and the five modes of shopping (Inexperienced, Experiential, Considered, Grab & Go, Impulse), which categorise different shopper behaviors. The sources aim to equip learners with strategies to optimize brand preference and sales by aligning interventions with shopper mindsets and evolutionary predispositions.

This Podcast focuses on sales performance through the lens of shopper psychology and behavioural science. It explores how understanding human evolutionary instincts and emotional drivers are paramount to influencing purchasing decisions, often before rational thought kicks in.

The content emphasises practical strategies for optimising in-store and pre-store marketing, detailing the effective use of visuals, numbers, promotions, and calls to action.

Additionally, it differentiates between shopper and consumer needs, addresses barriers to purchase, and highlights the significance of personalisation and priming in the sales process.