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Behind Brand Lines

Behind Brand Lines

Written by: Adeel Mitha
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Brought to you by GRACE+EMMA® Wholesale and Adeel Mitha

Behind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space.

Follow Adeel on Instagram: https://instagram.com/making.adeel

Follow GRACE+EMMA Wholesale on Instagram: https://instagram.com/graceandemma.wholesale
Join the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale

© 2025 Behind Brand Lines
Economics Leadership Management & Leadership
Episodes
  • Mindy Maass: from a She Shed to Shipping Over 500,000 Packages a Year
    Sep 30 2025

    Summary

    In this conversation, Mindy Maass shares her journey of building a successful boutique business, emphasizing the importance of community, resilience, and positivity. She discusses the challenges she faced, including personal struggles and the impact of charity events. Mindy highlights the significance of creating a positive experience for customers and the role of a lean team in her business model. She also explores the future of live selling, the integration of AI, and the importance of connection in the industry. Throughout the conversation, Mindy inspires listeners with her insights on generational wealth and navigating competition.

    Takeaways

    • Mindy believes serving your customers is the key to success
    • Creating a positive experience is essential for customer retention.
    • Charity events help build community and connection.
    • Overcoming personal struggles has shaped Mindy's resilience.
    • A lean team can be more effective than a large one.
    • Live selling requires excitement and engagement.
    • The future of boutique selling is about connection and community.
    • AI can streamline processes and enhance creativity.
    • Generational wealth is a key focus for Mindy and her family.
    • Navigating competition requires maintaining fair pricing and integrity.

    Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
    Follow us on Instagram: https://instagram.com/graceandemma.wholesale
    Follow Adeel on Instragram: https://instagram.com/making.adeel
    Shop with us on Faire: https://faire.com/direct/adeel
    Join our Retailers Group: https://facebook.com/groups/sgwholesale

    Show More Show Less
    1 hr and 2 mins
  • Jeaneane Pennell on Her Why, Her Business, and Her Faith over Fear
    Sep 4 2025

    Summary
    In this conversation, Jeaneane Pennell shares her inspiring journey of founding Drop the Walls Boutique, a business that emerged from her struggles with mental health and a desire to empower women. She discusses the significance of her brand's name, her approach to building a loyal customer base, and the importance of authenticity in her interactions. Jeaneane emphasizes the impact of her boutique on her life and the lives of her customers, highlighting the deeper purpose behind her work beyond just selling clothes. In this conversation, Jeaneane shares her journey as a boutique owner, discussing the importance of finding one's brand identity, transitioning from brick-and-mortar to online sales, and the resilience required to overcome setbacks. She emphasizes the need for balance between business and family life, and reflects on defining moments that have shaped her personal growth. Throughout the discussion, Jeaneane highlights the significance of faith, asking for help, and maintaining a positive mindset in the face of challenges.

    Where to Follow Jeaneane

    • Instagram: https://www.instagram.com/jeaneanepennell
    • Facebook: https://www.facebook.com/jeaneane.pennell
    • TikTok: https://www.tiktok.com/@jeaneanepennell
    • Shop: www.dropthewalls.com

    Takeaways

    • Drop the Walls Boutique was born out of personal struggles.
    • Jeaneane emphasizes the importance of having a 'why' in business.
    • The name 'Drop the Walls' reflects breaking free from limitations.
    • Building a loyal following requires authenticity and relatability.
    • Jeaneane's boutique serves as a ministry to empower women.
    • She believes in the power of community and support.
    • Navigating the online boutique landscape requires adaptability.
    • Customer interactions can lead to profound impacts on lives.
    • Jeaneane values gratitude towards her customers.
    • Her brand is defined by authenticity and a commitment to helping others. Finding your brand identity is crucial for success.
    • Transitioning from brick-and-mortar to online sales requires adaptability.
    • Resilience is key when facing setbacks in business.
    • Balancing family and business is essential for personal fulfillment.
    • Defining moments can shape your path and drive your motivation.
    • Asking for help is a strength, not a weakness.
    • Consistency in business efforts leads to growth.
    • Setting time limits can enhance productivity.
    • Building genuine connections is vital for business success.
    • Faith and belief in oneself are foundational for overcoming challenges.

    Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
    Follow us on Instagram: https://instagram.com/graceandemma.wholesale
    Follow Adeel on Instragram: https://instagram.com/making.adeel
    Shop with us on Faire: https://faire.com/direct/adeel
    Join our Retailers Group: https://facebook.com/groups/sgwholesale

    Show More Show Less
    1 hr and 28 mins
  • How Boutiques Can Use A.I. to Scale
    Jul 2 2025

    How Retailers Can Use AI to Make Smarter Buys, Save Time, and Sell More | Behind Boutique Lines

    In this episode of Behind Boutique Lines, Chansey and Adeel break down exactly how boutique retailers can use AI tools like ChatGPT, Shopify Magic, and Fyxer to run smarter businesses—from pre-ordering at market to writing better product descriptions.

    You’ll learn how ChatGPT can analyze your past sales data and help you:

    • Predict your next bestsellers
    • Identify underperforming SKUs
    • Make data-driven pre-orders with confidence
    • Fill gaps in your product assortment
    • Avoid overbuying or wasting open-to-buy

    We also dive into:
    ✅ Shopify Magic – For writing SEO-friendly product descriptions & emails
    ✅ Shopify Sidekick – AI that helps you run your store smoother
    ✅ HelloRep – AI chatbots for 24/7 customer service
    ✅ Fyxer – AI for email marketing (https://fyxer.ai?r=adeel4&src=REFERRAL&location=DASHBOARD&promo=REF)
    ✅ Opus Clip – Create clips out of long form content (https://www.opus.pro/?via=771a95)
    ✅ Zapier – The original automation tool that ties it all together

    Whether you’re a buyer headed to market, a boutique owner short on time, or a team trying to scale with fewer mistakes, this episode gives you practical ways to implement AI today—without needing to be tech-savvy.

    🔍 Keywords:
    how retailers use AI, AI tools for boutiques, ChatGPT for buying, Shopify Magic review, Shopify Sidekick demo, AI for retail business, boutique automation tools, fashion retail trends 2025, best AI tools for small business, wholesale buying with AI, market prep tips for retailers

    Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers
    Follow us on Instagram: https://instagram.com/graceandemma.wholesale
    Follow Adeel on Instragram: https://instagram.com/making.adeel
    Shop with us on Faire: https://faire.com/direct/adeel
    Join our Retailers Group: https://facebook.com/groups/sgwholesale

    Show More Show Less
    31 mins
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