Episodes

  • Episode 10: How to Create a Perfect PR Budget: 4 Cost-Effective Approaches to PR

    Episode 10: How to Create a Perfect PR Budget: 4 Cost-Effective Approaches to PR
    Jul 4 2023
    What should you budget for PR? There is no simple answer to this question, since your success at obtaining media coverage is determined more by the specifics of what you do, and what you are attempting to gain coverage for, than by the amount of money spent. You can get lots of media coverage without spending a cent, but you can also spend a huge amount but fail to achieve any coverage. Link to article.
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    12 mins
  • Transparency and Trust: Understanding PRNEWS.IO’s Operations and Commitment to Direct Partnerships

    Transparency and Trust: Understanding PRNEWS.IO’s Operations and Commitment to Direct Partnerships
    Jun 23 2023
    At PRNEWS.IO’s platform, we prioritize transparency, trust, and strong partnerships with publishers and third parties partners. We want to provide our valued customers with a clear understanding of how our operations are conducted and the steps we are taking to foster collaborations. In this article, we will delve deeper into our business model, specifically addressing our operations in certain countries, and our ongoing efforts to establish direct agreements with publishers. Our ultimate goal is to simplify the process for all stakeholders involved and ensure mutually beneficial partnerships.
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    7 mins
  • Episode 8. What Is Paid, Owned, & Earned Media?

    Episode 8. What Is Paid, Owned, & Earned Media?
    Apr 18 2023
    Paid, owned, and earned media are three different types of media that businesses can use to reach their target audience and promote their brand. Each type of media has its own unique characteristics and benefits, and a well-rounded marketing strategy often incorporates a combination of all three. In this context, "paid" refers to advertising that a company pays for, "owned" refers to media channels that a company controls and creates content for, and "earned" refers to publicity that a company receives through word-of-mouth or other organic means.
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    14 mins
  • Episode 7. Long Tail vs. Short Tail Keywords for Better SEO Strategy

    Episode 7. Long Tail vs. Short Tail Keywords for Better SEO Strategy
    Mar 17 2023
    Welcome to today's episode where we'll be discussing a crucial aspect of Search Engine Optimization (SEO) - the use of long-tail and short-tail keywords. Whether you're a blogger, small business owner, or a digital marketer, keywords are an essential component of any successful SEO strategy. But which type of keyword should you use? Is it the short-tail keywords that bring in high search volumes or the long-tail keywords that target a specific audience with less competition? Today, we'll be comparing and contrasting the strengths and weaknesses of both types of keywords, and discussing how to balance the use of both types for a comprehensive SEO strategy. So, buckle up, get ready to learn, and let's dive into the world of long-tail and short-tail keywords for better SEO strategy!
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    9 mins
  • Episode 6. SaaS Marketing: The Best Way to Promote Your SaaS Business

    Episode 6. SaaS Marketing: The Best Way to Promote Your SaaS Business
    Mar 13 2023
    Welcome to our podcast, where we'll be discussing the best ways to promote your SaaS business. As the world becomes increasingly digital, more and more businesses are turning to software as a service to meet their needs. With so many SaaS companies on the market, it can be challenging to stand out from the crowd and attract new customers. In this podcast, we'll be discussing the key components of a successful SaaS marketing strategy, as well as tips for identifying your target audience, creating a strong value proposition, and promoting your business through various channels. So, whether you're a new startup or an established SaaS company looking to take your marketing to the next level, you won't want to miss this episode.
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    13 mins
  • Episode 5. The Power of Newsjacking: How to Piggyback on Breaking News for Your Business

    Episode 5. The Power of Newsjacking: How to Piggyback on Breaking News for Your Business
    Mar 11 2023
    In this podcast episode, we'll dive into the power of newsjacking, a technique that savvy marketers use to piggyback on breaking news and trends to increase their brand visibility and relevance. By capitalizing on the buzz generated by popular news stories, businesses can ride the wave of attention and gain exposure to a wider audience. In this show, we'll provide insights and tips on how to effectively newsjack, along with real-world examples of companies that have successfully leveraged this strategy to drive traffic, engagement, and sales.
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    12 mins
  • Episode 4. History Of Public Relations

    Episode 4. History Of Public Relations
    Feb 23 2023
    Do you ever wonder about the history of public relations? The necessity to communicate has always existed, as has the desire to be presented in the best possible light. From the inscriptions on the cave walls and papyrus of the ancient Egyptians to live streaming videos, a wide range of methods have been used throughout history to share stories with others. People have been using many tools and channels to transmit important information to each other and help keep news be known of what’s occurring. These ways of communication have helped create what we know as public relations today.
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    15 mins
  • Episode 3. How SMM Marketing Helps Grow Your Business

    Episode 3. How SMM Marketing Helps Grow Your Business
    Feb 20 2023
    Catherine got educated as a TV journalist. Her main passion was Instagram, She started making content shots for other people with just her iPhone. Catherine was one of the first people in Tallinn to discover that you can make content and monetize it with your smartphone. In this way, She had her first clients, who started running their own IG pages. ▪️ Why social media is important for business marketing ▪️ How to promote business on Instagram ▪️ The powerful marketing tools ▪️ How to Turn Your Followers Into Clients ▪️ What content can create the best engagement ▪️ Mistakes to avoid in social media marketing ▪️ What the future holds for social media
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    50 mins