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Behind the Brand

Behind the Brand

Written by: Jack Wiehn
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About this listen

Welcome to Behind the Brand, the podcast where we explore the stories, strategies, successes, and even failures behind some of the world’s most influential brands.© 2025 Jack Wiehn Economics Marketing Marketing & Sales
Episodes
  • Bud Light's Misstep in 2022 - Will they ever recover?
    Mar 27 2025

    In this episode, we dive into Bud Light and its controversy in 2023.

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    17 mins
  • Why Is Fortnite So Popular?
    Mar 13 2025

    We’re kicking things off with a brand that’s had a massive cultural impact in just a few short years — Fortnite.

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    19 mins
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