Family in business is one of the most rewarding things you can do. It's also one of the hardest.

In Episode 3 of Behind The Facade, Jake and Daniel get into what it really takes to run a construction business with family involved, including the standards you have to set, the conversations nobody warns you about, and why getting it right can become your greatest competitive advantage.

This episode covers the full reality of running and scaling a construction business right now. From tracking job data weekly versus monthly, to building leaders from within versus buying them in, to what it actually means to stop being a busy idiot and start making decisions that move the needle.

This is one of the most honest conversations we've had on the show.

Jake Gorry is the Director of Proline, one of Melbourne's leading facade and cladding companies, delivering some of the most technically demanding projects in Victoria.

Daniel Alizzi is the Operations Manager of Complex Facade Install, bringing decades of hands-on experience across some of Australia's most iconic builds.

Together they cover:

◼️ Why hiring family can be your greatest asset or your biggest mistake

◼️ The non-negotiable standards that keep family and business relationships intact

◼️ Why leaders should always be built from within and when to buy them in

◼️ How weekly data tracking transformed the way they run their businesses

◼️ The difference between being busy and being productive

◼️ Why the standard you set on day one is the standard you're stuck with

◼️ What best for the business really means when it's personal

Timestamps

0:00 Introduction & Episode Kick Off

3:00 March Recap: Hitting 1000 Panels & Topping Out 100 Franklin

19:00 Pre-Planning & Front End Investment

25:00 Building A Coordination Team That Works

51:00 The Six Week Focus Block System

1:03:00 The Weekly Tracking System & Live Job Data

1:16:00 Building Leaders From Within vs Buying Them In

1:21:00 Family In Business

1:26:00 The Standards That Keep It All Together

1:31:00 When Family Becomes Your Greatest Asset

1:34:00 Rapid Fire & What's Next

Welcome back to Behind The Facade.

What does it actually take to perform when the pressure is at its highest?

In this episode, Jake and Daniel come back fresh off one of the most complex facade installs they've ever attempted. 9,700 kilo concrete panels, crane crews, last-minute engineering changes, and a plan that had to be torn up on site. This conversation explores what it really looks like when the job is hard, the stakes are high, and you have to adapt in real time.

But beyond the job site, this episode goes deep on the things that actually build great companies. Culture, leadership, work ethic, and what it means to develop people who want to stay for the long haul. Jake opens up about writing a leadership book for his team and why putting it on paper changed the way he leads. Daniel breaks down the lessons from a month that tested everything.

Most people see the finished buildings. Very few understand the decisions, sacrifices, and hard lessons required to build them.

This episode is a raw look at what it takes to operate at the highest level in one of the toughest industries there is.

Welcome back to Behind The Facade.

Timestamps

• 0:00 — Introduction
• 4:02 — What The Last Two Weeks Really Looked Like
• 7:00 — The Response To Episode One
• 10:46 — Inside The Melton Hospital Project
• 18:53 — How To Actually Run A Job Site
• 27:30 — The People Behind The Business
• 1:04:41 — Writing A Leadership Playbook For Your Team
• 1:17:50 — The Billy Story

Topics discussed: Construction industry Running a construction business Leadership and team culture Developing people in the trades Work ethic and attitude Performing under pressure Facade and cladding industry Building systems and processes Leadership development in construction

Welcome to the first episode of Behind The Facade.

What does it actually take to build and run a construction business?

In this episode, Jake and Daniel talk about what life really looks like behind the construction industry. From 3:20am alarms and morning boxing sessions to running demanding businesses and raising families, this conversation explores the habits, discipline, and mindset required to operate in one of the toughest industries there is.

Most people see the finished buildings. Very few see the pressure, decisions, and sacrifice required to build them.

This episode dives into the real routines, lessons, and challenges that shape the people behind the projects.

If you’re interested in construction, entrepreneurship, leadership, discipline, or business, this conversation gives a raw look into the reality behind it all.

Welcome to Behind The Facade.

Timestamps

00:00 Introduction

15:54 Why Facades?

36:01 The First Opportunities

59:48 Hard Conversations

1:03:01 Marketing, AI, Apprentices

Topics discussed:

Construction industry

Running a construction business

Entrepreneurship and leadership

Building a team and managing pressure

Discipline, routine, and early mornings

Opportunities in the construction industry

Marketing and AI in construction

The future of apprenticeships