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Behind the Posts

Behind the Posts

Written by: Liam Hussell & Tess Hussell
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About this listen

Behind the Posts is a behind-the-scenes look at what it’s really like running a social media agency.

Hosted by Liam and Tess from Hussell Up, each episode blends practical social media education with honest conversations about client work, agency life, and the lessons you only learn by doing the job every day.

We talk about what actually works on social media, what doesn’t, and why. From managing real client accounts and adapting to platform changes, to building an agency as a partnership and figuring things out along the way.
No pretending everything runs smoothly.

© 2026 Behind the Posts Economics Marketing Marketing & Sales
Episodes
  • Is Your Social Media Making You Money? Here’s How to Tell

    Is Your Social Media Making You Money? Here’s How to Tell
    Feb 24 2026

    Ever wondered what an agency actually looks at behind the scenes?

    In this episode, we open up our reporting process and walk you through how we measure success across our client accounts. From overall account health to individual post performance, we share the exact metrics we track and why.

    No fluff. No generic “just look at engagement” advice. Just the real framework we use to make strategic decisions every month.

    If you want to stop guessing and start making data-led content decisions, this one’s for you.

    Want to see what we’re building behind the scenes?

    Website
    https://www.hussellup.co.uk

    Follow us on socials

    Instagram. https://www.instagram.com/hussellupsocial/

    Facebook. https://www.facebook.com/hussellupsocial

    LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/

    TikTok. https://www.tiktok.com/@hussellupsocial

    Youtube. https://www.youtube.com/@Hussellupsocial
    Show More Show Less
    16 mins
  • The Journey so far as business partners

    The Journey so far as business partners
    Feb 17 2026

    In this episode, Liam and Tess candidly share their journey of balancing their roles as partners and parents while managing a business. The transition from working from home to an office has not only improved their productivity but also their family dynamics. Key takeaways include the importance of setting boundaries, the value of teamwork, and the need for flexibility when facing challenges.

    Want to see what we’re building behind the scenes?

    Website
    https://www.hussellup.co.uk

    Follow us on socials

    Instagram. https://www.instagram.com/hussellupsocial/

    Facebook. https://www.facebook.com/hussellupsocial

    LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/

    TikTok. https://www.tiktok.com/@hussellupsocial

    Youtube. https://www.youtube.com/@Hussellupsocial
    Show More Show Less
    27 mins
  • Client Success - Quick fire questions with Tess

    Client Success - Quick fire questions with Tess
    Feb 10 2026

    In this episode, Liam and Tess engage in a candid discussion about their experiences in client management, highlighting success stories, surprising clients, and the lessons learned from partnerships that didn't work out. They also delve into the challenges of team dynamics, particularly in relinquishing creative control to foster growth. The conversation emphasises the importance of effective communication, understanding client needs, and the value of teamwork in achieving business success.

    Want to see what we’re building behind the scenes?

    Website
    https://www.hussellup.co.uk

    Follow us on socials

    Instagram. https://www.instagram.com/hussellupsocial/

    Facebook. https://www.facebook.com/hussellupsocial

    LinkedIn. https://www.linkedin.com/in/liam-hussell-086713311/

    TikTok. https://www.tiktok.com/@hussellupsocial

    Youtube. https://www.youtube.com/@Hussellupsocial
    Show More Show Less
    18 mins
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