In this episode of the Disruptive Franchise Podcast, I am joined by Amanda Hutchinson from AKP Branding Stories who discusses her journey in branding and photography, particularly in the context of franchise awards.

Our conversation explores the importance of videography in capturing the essence of events, overcoming camera shyness, and the impact of social media on self-image. If you want to hear about the need for professional imagery and authenticity in business, the evolution of business retreats, and the value of community support in entrepreneurship, listen in now!

Key Takeaways:

• Branding is crucial for franchise awards.
• Videography captures the true essence of events.
• Overcoming camera shyness is a common struggle.
• Social media impacts self-image significantly.
• Professional imagery is essential for credibility.
• Authenticity helps build connections in business.
• Business retreats should focus on implementation.
• Community support is vital for entrepreneurs.
• Visibility is not just about self-promotion.
• Creativity can lead to new business opportunities.

How to contact Amanda:

• Website: https://akpbrandingstories.co.uk
• Instagram: https://www.instagram.com/akpbrandingstories
• Facebook: https://www.facebook.com/AKPBrandingStories

Keywords: branding, franchise awards, videography, social media, self-image, professional imagery, visibility, authenticity, business retreats, community support

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A Thank You To Our Sponsors:

Our headline sponsor, Bookwhen makes event booking beautifully simple.

Bookwhen is a powerful, intuitive booking system that helps businesses grow by taking the hassle out of scheduling. From classes and appointments to workshops and franchise-run events, we support thousands of organisers across the UK and beyond saving time, reducing admin, and delivering a seamless experience for their customers.
Whether you're running your first event or scaling a nationwide franchise, Bookwhen gives you everything you need to manage bookings in one place.

Our exclusive podcast sponsor, Make Your Mark Podcast Agency are passionate about helping franchise brands and awards bodies alike amplify their visibility, build deeper connections, and stay ahead of the curve—and podcasting is a game-changing tool to do just that.

This partnership is about backing a movement we both believe in—and sparking a conversation that franchisors and event organisers can’t afford to ignore.

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