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Beneath the Pitch

Beneath the Pitch

Written by: Startups Directory
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About this listen

Beneath the Pitch takes you past the polished slide decks and into the real stories behind Southeast Asia’s emerging startups. Each episode offers a clear, no-nonsense deep dive into how founders build, adapt, and push through the messy middle of company building. You’ll hear what worked, what didn’t, and what they wish they’d known earlier. Whether you’re a founder, operator, investor, or simply curious about how new ideas come to life, this podcast gives you a front-row seat to the decisions shaping tomorrow’s companies.Startups Directory Economics Leadership Management & Leadership
Episodes
  • Venture Swap: Modernizing Business Succession in Southeast Asia
    Jan 19 2026

    This episode examines Venture Swap, a digital marketplace built to simplify the buying and selling of small and medium enterprises across Thailand and Southeast Asia.

    We break down how the platform addresses a growing succession gap, as many business owners approach retirement without clear successors.

    The discussion looks at how secure deal rooms, anonymous listings, and advisor-led workflows bring structure and confidentiality to a traditionally fragmented process.

    A focused deep dive into a company using digital infrastructure to preserve local businesses while enabling the next generation of owners, and what sits beneath the pitch.

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    11 mins
  • MUU: Reinventing Dairy Without the Cow
    Jan 12 2026

    This episode examines MUU, a company using microbial fermentation to produce next-generation dairy without cows.

    We break down how their process recreates milk proteins through strain development, fermentation, and formulation, aiming to match the taste of traditional dairy while eliminating hormones, antibiotics, lactose, and animal welfare concerns.

    The discussion also looks at MUU’s focus on sustainability, food security, and their strategy for scaling across the ASEAN market.

    A clear deep dive into a startup challenging one of the world’s most established food categories, and what sits beneath the pitch.

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    12 mins
  • RIFFAI: Bringing Space Down to Earth with AI and Satellites
    Jan 5 2026

    This episode explores RIFFAI, a young company using AI, hyperspectral imaging, and data from more than 20 satellites to accelerate environmental monitoring and infrastructure planning.

    We break down how their platform supports sectors like renewable energy, defense, and urban development through subscription-based site monitoring and search services.

    The discussion also highlights their early traction, including non-dilutive funding, accelerator participation, and growing visibility at global industry events.

    A focused look at a startup turning space technology into practical, on-the-ground intelligence, and what sits beneath the pitch.

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    11 mins
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