Benny’s Flawless Follow-Up Technique

1. Double Dial 📞

   • Call once. If they don’t answer, call again immediately.

   • People often ignore unknown numbers but pick up when they see a second call.

   • If they answer, say:
     "Hey, it’s Ben from Checkmate Marketing. I saw you downloaded the lead magnet. I’ve sent it to your inbox and WhatsApp. Before I go, what specifically were you looking for?"

   • The phrase "Before I go…" makes people more likely to stay on the call.

     
     

2. WhatsApp Video Messages 🎥

   • Never leave a voicemail—send a WhatsApp video instead.

   • Hold the camera icon to record a 60-second instant video that auto-plays when they open WhatsApp.

   • Message example:
     "Hey [Name], it’s Ben from Checkmate Marketing. Just tried calling about the [lead magnet]. I’ll follow up again tomorrow. In the meantime, let me know if you have any questions!"

   • 100% positive response rate in my experience—people appreciate the effort.

     
     

3. Ask for Referrals 🔄

   • If they’re not the right fit, ask:
     "Do you know any small businesses that want to double their revenue in the next 12 months?"

   • Instead of the usual "Refer a friend for £50," make it a personal request.

   • Other great referral questions:

     • "Which networking groups do you attend?"

     • "Do you know a Sunday League team that could use group coaching?"

       
       

4. Ask for Reviews 🌟

   • If they’ve engaged with you (even just a discovery call), ask for a review.

   • Example:
     "Hey, would you mind leaving a quick review about our discovery call? Even if we don’t work together, your feedback helps others."

   • The discovery call is a product in itself—treat it like one.

     
     

5. Follow Up At Least 10 Times 🔟

   • Most prospects need 11 touchpoints before deciding to work with you.

   • A good follow-up sequence:

     • 3 double dials

     • 3 WhatsApp videos

     • 6 emails

   • You follow up until you get a firm no. If they say no, ask for a referral.

   • There’s no "cold-call police"—they enquired, so it's your job to follow up.

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