What if your best marketing move wasn't saying more - but asking better questions?

In this episode, I'm joined by Rob Lawrence: seasoned podcast producer, experienced coach, and - I'll be honest - one of my marketing heroes. Rob is also, rather wonderfully, the reason Better Bolder Braver exists at all. It was his generosity in inviting me onto the Association for Coaching podcast that kicked the whole thing off.

Together we explore one of the most liberating ideas in good, ethical marketing: that coaches are already equipped with one of the most powerful marketing tools there is. They just might not have recognised it yet.

What we talk about

• Why asking questions often generates more engagement than sharing expertise - on LinkedIn, in podcasts, and in life
• How "holding the space" in marketing creates the same trust and intimacy as a coaching relationship
• The connection between self-awareness in coaching and self-awareness in marketing
• Why you don't need to say something new every week - and why saying the same five things, creatively, is actually the goal
• How questions can move your ideal clients through the Journey of Consciousness - from "I didn't know I had a problem" to "I'm ready to work with you"
• The difference between posting publicly and taking conversations offline - and why Rob's quieter LinkedIn strategy works beautifully
• Rob's 10-year weekly mastermind with his Australian counterpart Steve Palfreyman - and why he calls it his single biggest business secret
• How to translate your best coaching questions directly into your marketing

Mentioned in this episode

• The original Association for Coaching x BBB podcast
• My weekly Reflection & Confidence space in the BBB community
• The Journey of Consciousness framework

Join Rob live

Rob has hosted two workshops for BBB members - about "Podcasting for Coaches" and, most recently about "How to Use Brilliant Coaching Questions to do Good Ethical Marketing" - to accompany this podcast episode. To access the recording, become a BBB member.

In this episode, I spoke with Dawn Mullen, coach, psychology student and researcher, about the wellbeing of coaches.

We explored some of the pressures coaches face, from the emotional demands of the work itself to the realities of marketing, visibility and running a business.

It was a thoughtful conversation about boundaries, self-awareness, reflection, support, and what it takes to build a coaching practice that is both sustainable and humane.

You can find out more about Dawn and her work via her Linkedin profile: https://www.linkedin.com/in/dawn-mullen/

In this episode, I talk to coach Sophie Swinn about what can change when you get clearer on who your work is really for, and start building your business accordingly.

Sophie shares how her business has evolved over the past year, from questioning whether she could really make coaching work, to developing a more focused offer for CEOs in scaling organisations, attracting higher-value clients, and growing in confidence as a business owner.

Together, we explore what clearer positioning actually looks like in practice. We talk about niching without feeling boxed in, using real client language instead of coaching jargon, experimenting with webinars and LinkedIn outreach, and finding a way to use automation without losing the human touch.

We also discuss pricing, longer-term retainers, and the internal shift required to stop charging mainly for time and start thinking more seriously about results, value, and fit.

This is an honest conversation about visibility, courage, sustainability, and what it can look like to grow a coaching business in a way that is more intentional, more commercially viable, and more aligned with the work you most want to do.

In this episode, Sophie and I talk about:

• how she became clearer about working with CEOs

• why niching can make your marketing easier, not harder

• the difference between coaching language and client language

• what she has learned from webinars, newsletters, and LinkedIn outreach

• how she thinks about AI, automation, and keeping marketing human

• why she moved away from six-session packages towards longer-term retainers

• what changed when she began thinking more seriously about pricing and value

• how improv has helped her with visibility, confidence, and getting things wrong

• the role of humility, experimentation, and consistency in growing a business

About Sophie

Sophie Swinn is a coach who works with CEOs and senior leaders, helping them think more clearly, lead more effectively, and navigate the complexity of growth. In this conversation, she reflects candidly on the mindset shifts, marketing decisions, and business development experiments that have shaped her journey so far.

Links

Find Sophie Swinn: www.swinnleadershipcoaching.co.uk

Find out more about Better Bolder Braver: www.betterbolderbraver.com

If this episode speaks to where you are in your own marketing journey, please follow the show and share it with a coach who might appreciate it too.