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Better Business Podcast

Better Business Podcast

Written by: Alexei Kouleshov
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About this listen

 Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children. In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and touched on topics like goal setting, mindset and embracing change. Over the past 19 years, he has worked with businesses locally and internationally, helping grow businesses in digital marketing, sales and coaching. If you realise your business needs work and can improve, Better Business podcast is for you. Follow Alexei on: Facebook: @kouleshovalexei Twitter: @alexeikouleshov Linkedin: @alexeikouleshovAll rights reserved Economics
Episodes
  • E92: Your Secret Weapon for 2026 - Better Business That Works: Published

    E92: Your Secret Weapon for 2026 - Better Business That Works: Published
    Dec 23 2025
    Get your copy from https://www.betterbusinessthatworks.com/my_books/ In this episode, I share why I wrote this book and how it’s designed to help business owners cut through noise, simplify decisions, and build a business that actually works — not just one that looks busy. After 19+ years in business and digital marketing, I’ve seen the same patterns repeat: smart people doing more, trying harder, and still feeling stuck. This book is my attempt to change that. I also walk through three principles every business owner should focus on in 2026 — not tactics, not trends, but the decisions that will matter most as the market becomes noisier, faster, and more automated.
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    9 mins
  • E91: 3 Tips to Stop Your Startup From Failing

    E91: 3 Tips to Stop Your Startup From Failing
    Sep 22 2025
    Starting a business? In this episode of the Better Business Podcast, Alexei shares 3 simple but powerful tips to help startups avoid common mistakes and build a solid foundation. What you’ll learn in just 10 minutes: 1️⃣ How to get clear with your goals and create a simple business plan 2️⃣ Why you should aim to make your business scalable and saleable from day one 3️⃣ The importance of setting boundaries and not working with the wrong people If you’re a new business owner or thinking about starting a venture, these insights will help you save time, reduce stress, and set yourself up for growth. 👉 Don’t forget to like, subscribe, and share if you found this helpful. 💬 What’s the biggest lesson you’ve learned in business? Drop it in the comments!
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    12 mins
  • E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits

    E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits
    Sep 11 2025
    In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger. It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too. Revenue often looks impressive, but without understanding profit, cash flow, and sustainability, the reality may be very different. Alexei breaks down why we fall for these illusions, how to separate them from outright lies, and what business owners can do to focus on what really matters.
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    9 mins
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