Bad advice spreads faster than ever, and the consequences are real. In this episode, the guys talk through why viral takes on money, taxes, and world events can be wildly misleading, and why trusting anonymous internet experts usually ends badly. From the collapse of legacy media and the rise of paywalls, to TikTok tax “hacks,” broken customer service systems, and the frustration of running real businesses in a digital world, this conversation is a reminder that clicks don’t equal credibility. A wide ranging, honest look at what happens when narratives travel faster than facts.

Inflation isn’t a headline. It’s a daily reality. From rising software fees and utilities to fuel costs and junk charges that quietly stack up, small business owners are feeling the squeeze from every direction. In Episode 113, the guys unpack what it actually looks like when costs never go down, why raising prices is so uncomfortable, and how business owners are forced to adapt just to stay afloat. Along the way, they connect the dots between fake money in digital worlds and very real decisions in the real one, all while reflecting on social media, personal branding, and heading into 2026 with eyes wide open.

This episode is a look back at the guests who joined us over the past year and the moments that stuck with us most. Different industries, different paths, but a lot of the same lessons kept showing up. Ownership, risk, discipline, perspective, and what it really takes to stay in the game. Instead of one long conversation, this is a collection of voices from people who are actually doing the work, sharing what they’ve learned the hard way. If you are new to the show, this is a good place to start. If you’ve been here all year, it is a reminder of why these conversations matter.