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Beyond Influence

Beyond Influence

Written by: Kwame Appiah & Scott Sutton
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About this listen

Beyond Influence is hosted by Kwame Appiah, a content creator and member of the Netflix show Love is Blind, and Scott Sutton, CEO of Later, a leading social media management and influencer marketing app with 500K+ users.

We’re diving into the future of social and why influencer marketing is at the center of it all. Hear from the industry’s best creators & brand marketers about their personal and professional journeys. Plus, get a behind-the-scenes look at the ins and outs of influencer marketing, including industry secrets and expert advice.

Whether you’re a fan, an aspiring influencer, a social content creator, or run influencer campaigns for a brand — this podcast is for you.

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Episodes
  • Episode 50: Ohemaa Akosua - Creating Impact, Not Just Content

    Episode 50: Ohemaa Akosua - Creating Impact, Not Just Content
    Sep 25 2025

    Ohemaa Akosua made the leap from flight attendant to full-time content creator during the early days of COVID, and hasn’t looked back since. In this episode, she shares how she’s landed dream brand deals, built a community that cares, and represented proudly as a Ghanaian creator in the micro-influencer space. We also get into her content workflow, her favorite tools, and why Pinterest deserves a bigger seat at the creator table.

    Follow Ohemaa on Instagram, TikTok, and Pinterest @aqousuahh.
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    47 mins
  • Episode 49: Andy Dooley - Faith, Fitness, & Showing Up with Purpose

    Episode 49: Andy Dooley - Faith, Fitness, & Showing Up with Purpose
    Sep 11 2025

    Andy Dooley’s journey from chaplain to content creator proves that consistency, discipline, and purpose can open unexpected doors. In this episode, he shares how he built a platform rooted in faith, landed a hosting role with the Seattle Seahawks, and secured his dream brand deal with Reebok. We also talk about his pillars—faith, family, fitness, fun, and fandom—and the habits that helped him grow to 1.9M followers on TikTok.

    Follow Andy on Instagram and TikTok @andyldooley.
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    43 mins
  • Episode 48: Kate O’Brien - Leaving the 9–5 for Full-Time Influence

    Episode 48: Kate O’Brien - Leaving the 9–5 for Full-Time Influence
    Aug 28 2025

    Kate O’Brien traded her career in HR for a camera and a ring light, and never looked back. From hitting 200K YouTube subscribers to building long-term brand partnerships, Kate shares how she navigated the leap into full-time content creation. In this episode, we talk about creator rates, syndication strategies, and why her “just one free moisturizer” mindset helped her grow a deeply engaged audience.

    Follow Kate on Instagram and TikTok @carewithkate, and on YouTube at Care With Kate.
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    37 mins
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