What if growing your firm didn’t require sacrificing yourself?

In this episode of Beyond Tax $ZN, Trow sits down with Lauren Baptiste, founder of Acheloa Wellness, to talk about burnout in accounting and how to overcome it without leaving the profession.

After burning out herself, Lauren now helps professionals in accounting, consulting, law, and finance overcome burnout in 6 months or less while continuing to advance their careers. Her approach blends tactical skills (boundaries, time management, goal setting) with the mindset shifts required to grow without compromise.

Lauren has worked with organizations including IBM, EY, the NFL, Warner Music, Estée Lauder, Standard Chartered Bank, and the United Nations. Her work has been featured in Forbes and Thrive Global.

She is currently onboarding firms into her program, Retained by Choice, focused on closing the middle-management retention gap in accounting.

To learn more, email hello@acheloawellness.com.

If you feel successful on paper but exhausted in reality this episode is for you.

Carrie shares how she transformed a traditional accounting career into a mission-driven advisory practice helping contractors understand their numbers, scale smart, and actually achieve the dreams behind their business. From discovering Profit Mastery to tripling client bonding capacity, Carrie breaks down why education, empowerment, and niche expertise are changing public accounting.

Pricing expert Casey Brown breaks down why so many CPAs undercharge and how to change it. She explains the psychology behind pricing, how to communicate value without feeling “salesy,” and why mastering discomfort in negotiation is key to earning what you're worth. A powerful episode for firm owners ready to raise prices confidently and serve clients at a higher level.