In this episode my guest is Caleb Clark, co-founder of Hook + Ladder Digital, a marketing agency that provides fractional marketing teams to franchise restaurant brands and other growing organizations. What started as an MBA case competition project has evolved into a team of more than 70 people helping brands scale their marketing operations through strategy, execution, and technology.

We discuss why technology should amplify proven solutions rather than create them, and why many businesses scale too quickly before validating what actually works. Caleb shares how his team uses AI to support communication, streamline operations, and create efficiency across a distributed workforce while keeping people at the center of the process. The conversation also explores leadership, experimentation, risk taking, and why some of the best business outcomes come from simply giving people permission to play and try new things.

Learn more about Caleb and Hook + Ladder Digital: https://hnldigital.com/

Thank you to our sponsors:

EO Calgary: https://member.eonetwork.org/calgary

2C Media: https://www.2cmedia.ca/

In this episode, my guest is Margarita de Guzman, CEO and Principal Archaeologist at Circle CRM Group, a cultural resource management consulting firm that helps clients navigate archaeological and regulatory requirements across Western Canada. With a passion for both archaeology and innovation, Margarita is focused on finding better ways to use technology to improve workflows, increase efficiency, and support her growing team.

We discuss how technology can help eliminate bottlenecks, streamline processes, and free people up to focus on higher-value work. Margarita shares how her team digitized field data collection, their attempts to automate reporting, and why AI has become a key part of how she thinks about solving business challenges. The conversation also explores leadership, creating a culture where mistakes become learning opportunities, and why technology should support experts rather than replace them.

Learn more about Margarita and Circle CRM Group: https://www.circleconsulting.ca/

Thank you to our sponsors:

EO Calgary: https://member.eonetwork.org/calgary

2C Media: https://www.2cmedia.ca/

In this episode my guest is Christa Hill, CEO of Tacit Edge Product Leadership, a company focused on helping Canadians build the technical and AI literacy needed for the future of work. Through curriculum development, training programs, and hands on education, Christa and her team are helping businesses, professionals, and students understand how technology, people, and processes work together in the age of AI.

We discuss why most people wait too long to start building, how AI is changing the speed of business, and why overbuilding products is one of the biggest mistakes founders make. Christa shares real examples of Alberta companies using AI to automate workflows, shorten sales cycles, and create entirely new ways of working. The conversation also explores why leadership teams need to become builders themselves, how AI is changing workplace culture, and why the most important skill today is simply being willing to try.

Learn more about Christa and Tacit Edge Product Leadership: https://tacit-edge.com/

Thank you to our sponsors:

EO Calgary: https://member.eonetwork.org/calgary

2C Media: https://www.2cmedia.ca/