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Personal branding isn’t about being an influencer or posting for clout. It’s about controlling how you’re perceived when you’re not in the room.

In this episode of *Beyond the Build*, we break down why software engineers already have a brand whether they like it or not, how internal and public branding shape your career, and why visibility quietly creates opportunities long before interviews and promotions happen. We also talk about the “cringe” factor, common mistakes engineers make online, and how to build credibility without pretending to be someone you’re not.

Key topics:

- The 3-axis framework for building your brand (what you're good at, what you want to be known for, what people care about)
- Why your internal company brand needs different rules than your public brand
- How to escape being typecast at work
- The credibility problem with posting opinions in areas where you lack experience
- Daily posting vs. evergreen content: what actually works

If you want your work to matter beyond your codebase, this episode is for you.

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Writing code is rarely the hardest part of software engineering.

As engineers grow, the real challenge shifts to something far less talked about: coordinating people, aligning goals, sharing context, and synchronizing work across teams.

In this episode of Beyond the Build, we break down why so many engineering projects stall, drag on for months, or ship the wrong thing entirely. Not because of bad code, but because of misalignment.

We talk through:

- Why senior engineers write less code over time
- How unclear goals and moving goalposts quietly kill projects
- The difference between a problem statement and real context
- Why shared documents matter more than meetings
- How technical misalignment shows up before anything breaks
- Why expectation setting around timelines and ownership is a real engineering skill

We also dig into real examples of projects that spiraled because teams weren’t synchronized, and how small habits like writing, async updates, and proactive alignment can save weeks or even months of wasted effort.

If you’ve ever felt like you were doing “everything right” technically but still hitting friction, this episode is for you.

Connect with Ope - https://www.linkedin.com/in/osunkoyaope/

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Should you stay or should you leave?

In this episode of Beyond the Build, we tackle one of the hardest questions in your career: when should you actually leave your team or company? Most engineers don't think about this until they're already frustrated, burnt out, or realizing they've been building skills that won't transfer anywhere else. By then, it's often too late.

We break down the red flags to watch for across three categories: personal misalignment, team-level dysfunction, and organizational warning signs. We get real about the dangers of over-specialization and why spending years mastering one niche problem can actually make you unemployable. Your experience is the only thing people use to judge your future potential, so if you're not intentional about what you're building, you could end up as a fish out of water.

We also talk about how to evaluate whether your team's work actually matters, the balancing act between depth and breadth, and why building your personal brand outside your nine-to-five is non-negotiable. Whether you're contemplating a team switch or jumping ship entirely, this episode gives you the framework to make strategic decisions that set up your future, not just your present.

If you've ever wondered whether you're in the right place or worried that you're wasting time on work that won't matter down the line, this is the conversation you need to hear.

Connect with Ope - https://www.linkedin.com/in/osunkoyaope/

Connect with Uma: Instagram: (https://www.instagram.com/umacodes) Tiktok: (https://www.tiktok.com/@umacodes) Twitter: (https://twitter.com/umacodes) LinkedIn: (https://www.linkedin.com/in/umaabu/)

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Most engineers spend years perfecting their coding skills but completely ignore the one skill that actually determines who gets promoted, who gets their ideas shipped, and who leads projects: **writing**.

In this episode, we break down why documentation isn't just "nice to have" - it's the difference between being a code monkey and being an engineering leader.

We cover why meetings are the WORST place to get alignment and what to do instead, the "mind virus" technique for spreading your ideas when you're not in the room, why people ask "stupid questions" in meetings (hint: it's your fault), how Netflix and other top companies use "living documents" to scale decisions, the truth about AI-assisted writing and why it won't save you.

Connect with Ope - https://www.linkedin.com/in/osunkoyaope/
Connect with Uma: Instagram: (https://www.instagram.com/umacodes)

Tiktok: (https://www.tiktok.com/@umacodes)

Twitter: (https://twitter.com/umacodes) LinkedIn: (https://www.linkedin.com/in/umaabu/)

Follow us on Social Media Instagram: (https://www.instagram.com/beyondthebuildpodcast) TikTok: (https://www.tiktok.com/@beyondthebuildpodcast)

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Think your manager is just there to assign you tasks? Think again.

In this episode of Beyond the Build, we dig into one of the most overlooked parts of being a software engineer: what you should actually expect from your manager. A lot of engineers think management is just about task updates, but your manager plays a huge role in your growth, visibility, and long-term success.

We break down the expectations at every level, from junior to senior to staff, and talk through how your manager should be supporting you with opportunities, feedback, sponsorship, and clarity. We also get into the politics behind the scenes, how to avoid surprises during performance season, and how to structure your 1:1s so they’re strategic, not just status meetings.

If you’ve ever felt lost about what your manager is supposed to do, or if you want to learn how to work with them to accelerate your career, this episode gives you the full blueprint. Tune in to hear the conversations most engineers never get to have.

Follow us on Social Media Instagram: (https://www.instagram.com/beyondthebuildpodcast) TikTok: (https://www.tiktok.com/@beyondthebuildpodcast)

Connect with Ope - https://www.linkedin.com/in/osunkoyaope/

Connect with Uma: Instagram: (https://www.instagram.com/umacodes) Tiktok: (https://www.tiktok.com/@umacodes) Twitter: (https://twitter.com/umacodes) LinkedIn: (https://www.linkedin.com/in/umaabu/)

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Everyone says you should “find joy” or “do what you love” but is that realistic advice, or just another modern work myth? In this episode of Beyond the Build, We unpack the tension between fulfillment and functionality at work. Should you expect your job to make you happy, or is that setting yourself up for burnout and disappointment?

If you’ve ever wondered whether you should love your job, tolerate it, or separate it from your happiness entirely, this episode will give you a reality check and a roadmap.

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In this episode, we unpack the realities of working from home versus working in the office. We share what’s lost when you’re remote, like casual hallway conversations and easy collaboration and how that affects connection and visibility at work.

We also explore the upsides of remote life: fewer distractions, no commute, and more control over your time. At the same time, we dive into challenges like blurred work-life boundaries, reduced visibility, and the need to make your work legible in distributed teams.

From managing context switching to using writing as a communication tool, we talk about how engineers can stay productive and connected wherever they work and why, in the end, hybrid might be the best of both worlds.

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When your teammate is struggling, it's easy to assume they're not trying hard enough. But what if the problem is something else entirely?

In this episode of Beyond The Build, we dive deep into one of the most uncomfortable topics in software engineering: how to recognize when a colleague is struggling and what you can actually do to help.

We break down what "struggling" really looks like—missing deadlines, failing to meet expected standards, taking on too much work, or lacking skills in areas like documentation, influence, or even coding itself. We discuss how these challenges manifest differently depending on someone's level and role, and why showing grace is critical in an industry where the work is genuinely difficult.

What we cover:

• Why struggling doesn't equal lazy—and the many reasons engineers fall behind
• How cultural differences (especially for immigrants) can impact work expectations
• The manager problem: when leadership doesn't understand how hard the work actually is
• Recognizing that people are skilled in different areas—and that's okay
• Practical strategies for helping struggling teammates: direct conversations, milestone planning, expectation alignment, and regular check-ins
• Creating accountability without creating fear
• Building psychological safety so people feel comfortable asking for help
• Role-specific support tactics: pair programming for engineers, shadowing for PMs, and more
• Why software engineering is a team sport—if the team loses, everyone loses

Whether you're a senior engineer, team lead, or IC who wants to be a better teammate, this episode gives you a framework for turning struggle into success—for your colleagues and your team.