What does it take to turn a viral product into a global beauty brand?

In this episode of Beyond the Hashtag, we’re joined by Sarah Cheung, Founder of Sacheu Beauty, the brand behind viral stainless steel gua sha tools and Lip Stay-N. With 4+ billion views on TikTok, Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact.

Sarah breaks down her approach to building products for virality, capturing creator attention, and scaling a brand in the age of social commerce.

In this episode, we sit down with Jordan Greaves, D2C Lead at Remington, to explore how this iconic brand—trusted for generations—is reimagining its future in the fast-changing world of commerce. Jordan reveals the strategies behind Remington’s digital transformation, from building a direct-to-consumer powerhouse to driving explosive growth on emerging platforms.

We dive into how Remington achieved $116K in sales in a single day on TikTok Shop, the tactics that turned one of their products into a hero item generating over $50K in GMV, and the lessons legacy brands can learn about staying relevant, innovative, and connected to today’s consumers.

Whether you’re curious about the future of D2C, fascinated by TikTok commerce, or eager to learn how heritage brands adapt and thrive—this episode is packed with insights you won’t want to miss.

In this episode, we sit down with David, the visionary founder of Kanzen Skincare, to uncover the story behind one of the fastest-growing beauty brands of today. From launching products that went viral and captured the hearts of millions, to generating over $100K in sales overnight, David shares the strategies, challenges, and mindset shifts that fueled Kanzen’s explosive growth.

Whether you’re a beauty enthusiast, an aspiring entrepreneur, or someone curious about how to build a brand that resonates globally, this conversation is packed with insights on innovation, virality, and scaling a business in today’s competitive landscape.

✨ Get ready to discover the secrets behind Kanzen Skincare’s meteoric rise!