Amazon Ads, DSP and AMC are evolving fast but are they actually driving growth, or just producing more dashboards?

In this episode of Beyond the Listings, we break down what high-impact Amazon advertising really looks like — from in-console Sponsored Ads to DSP, Sponsored TV and Amazon Marketing Cloud (AMC).

Our expert panel share how they’re using AMC and DSP day to day, the mistakes brands make, and how to build a full-funnel strategy that delivers incremental results, not just “nice” ROAS.

• What’s changing in the world of Amazon Ads
• AMC explained: how to actually use Amazon Marketing Cloud
• Turning “too much data” into clear decisions
• DSP beyond awareness: retargeting, LTV, incrementality
• How to test DSP safely (without wasting budget)
• Onsite vs offsite: Sponsored Ads, DSP, Sponsored TV & external traffic
• Using Prime Day & Black Friday insights for future planning
• The biggest mistakes brands make with DSP & AMC
• Sponsored Ads fundamentals: structure, granularity, data-led strategy

Here’s what we cover:

Featuring:

• Josh McNeice - Growth Director, Venture Forge
• Mike Godsiff – Head of Advertising & Media, Venture Forge
• Elfie Brocklehurst – PPC Manager, Venture Forge
• Bill Carter – EMEA Sales Director, Pacvue

🔔 Subscribe to @venture-forge for more expert-led Amazon insights

📞 Want tailored Amazon ad support? Visit ventureforge.co.uk/contact

#AmazonAds #AmazonDSP #AmazonMarketingCloud #RetailMedia #BeyondTheListings #AmazonSellers #AmazonVendors #DigitalAdvertising #EcommercePodcast

Ready for Q4 on Amazon?

In this episode of Beyond the Listings, we break down what really drives success during Amazon’s busiest season. From planning and budgeting to ads strategy and content alignment, our experts share the tactics that help brands stay competitive and profitable through Black Friday, Cyber Monday, and beyond.

✅ When and how to plan for Q4 effectively

✅ Ads strategy: building momentum vs chasing ROI

✅ Managing budgets, bids, and dayparting for maximum impact

✅ Using DSP, AMC, and remarketing to capture every opportunity

✅ Balancing discounts, visibility, and profitability

✅ Aligning content, SEO, and ads for full-funnel performance

🎙 Featuring:

Josh McNeice – Growth Director, Venture Forge

Emma Pickard – Head of Seller Services, Venture Forge

Mike Godsiff – Head of Retail Media and Advertising, Venture Forge

Bella Monton – Global Amazon Advertising Manager, Tetrosyl Group

🎧 Tune in now and subscribe for more insight led episodes

🌐 Want tailored support for your Amazon strategy? Visit ⁠⁠ventureforge.co.uk/contact⁠⁠

#AmazonQ4 #EcommerceStrategy #AmazonSeller #AmazonVendor #AmazonAdvertising #PeakSeasonPlanning #BeyondTheListings #AmazonDSP #AmazonAds #RetailGrowth

Feeling the pressure from your Amazon Vendor negotiations?

In this episode of Beyond the Listings, we tackle the tough talks head-on—from shifting terms and rising fees to internal pushback and relationship strain.

Whether you're deep into your AVN prep or negotiating Vendor terms for the first time, our expert panel shares proven strategies and real-world examples to help you take control of the conversation and secure better outcomes.

✅ Handle co-op and MDF demands strategically

✅ Use data, benchmarking and hybrid models to strengthen your case

✅ Know when to push back—and how to say no

✅ Build better alignment with your Vendor Manager

✅ Use exclusivity and long-term planning to your advantage

🎙 Featuring:

Andy Banks – CEO, Venture Forge

Travis Chappell – Head of Vendor Services, Venture Forge

Chris Khoo – Director, Khoo Commerce

James Prewitt – Head of E-commerce, Paladone

🎧 Tune in now and subscribe for more insight-led episodes.

🌐 Want tailored support for your Amazon Vendor strategy? Visit ⁠ventureforge.co.uk/contact

#AmazonVendor #VendorNegotiations #EcommerceStrategy #AVN2025 #AmazonMarketplace