In this episode, we go beyond the magic with Ben Seidman — award-winning performer, creator of Permanent Record and The Oracle System, consultant on Now You See Me 3, and co-author of the new book Principles of Destruction.

A three-time Vanity Fair guest and two-time Penn & Teller: Fool Us performer, Ben shares his journey into professional magic, his creative process, what makes a routine feel "finished," and how he developed signature effects that have become worldwide favourites.

He breaks down the balance between comedy, magic, and storytelling, revealing how to make an audience laugh and gasp within the same routine — and why that emotional variety matters.

We also talk about pickpocketing ("the most invasive form of magic"), teaching at Blackpool, the magic behind teaching itself, and his passion for sharing methods with fellow magicians.

✨ Real magicians. Real stories.

Join The Magic Alon Society for 100% FREE:

https://nas.io/magic-alon-society

In our very first episode of Beyond the Magic, we sit down with the incredible Rafferty Coope — award-winning magician, actor, musician, and viral social media star with over 60K followers.

We dive into his magical journey, creative process, competition mindset, the secret to going viral, and performing alongside legends at the Magic Circle Gala. Raffy shares the inspiring story of how he went from shuffling cards under his desk during lockdown to becoming one of magic’s rising stars.

✨ Real magicians. Real stories.

Join The Magic Alon Society for 100% FREE:

https://nas.io/magic-alon-society

Welcome to "Beyond The Magic" - an interview series where magicians drop the secrets — not of tricks, but of their journey. Hosted by the Magic Alon Society, each 30-minute episode dives into the minds of today’s most captivating magicians — from rising stars to seasoned legends. Discover the stories, struggles, and sparks of inspiration that live just behind each magician’s unique story.