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Beyond The Podcast

Beyond The Podcast

Written by: Lynsay Gould
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About this listen

You’ve launched your podcast… But let’s be honest, is it actually growing your business? You’re showing up. You’re recording. But between running your business, serving your clients, and keeping your head above water—the last thing you need is a content treadmill that doesn’t convert. Beyond The Podcast is for founders, coaches, and service-based business owners who are done winging it and ready to turn their podcast into a powerful business tool. Hosted by Lynsay Gould, podcast strategist and founder of Wavemakers Audio, this show gives you practical strategies, clear frameworks, and no-fluff advice on how to grow your audience, attract clients, and build real authority. If you’ve launched your show but it’s not doing what you hoped, you’re not alone. Let’s fix that and make your podcast actually work for your business. This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacyCopyright 2025 Lynsay Gould Economics Marketing Marketing & Sales Self-Help Social Sciences Success
Episodes
  • Why Your Podcast Isn’t Converting and How to Fix It Fast
    Nov 26 2025

    I’m breaking down the real reasons podcasts struggle to turn listeners into clients, and none of them come down to audience size. Most of the time it is a couple of small clarity gaps hiding in your message or the way you guide someone to the next step. Once you tighten those up, everything starts to flow more naturally and your show feels instantly more aligned with the people you want to reach.

    I also dig into how belief shifting turns a helpful episode into one that actually changes how someone sees themselves, plus the simple tweak that makes your call to action clearer and more effective. These are small adjustments you can make this afternoon, and they make a huge difference to how confidently your audience follows your lead.

    Highlights:

    (01:36) The first big reason your podcast message is not landing

    (02:20) Why teaching alone does not create client action

    (03:05) The problem with vague or soft calls to action

    (03:42) The 40 minute audit to sharpen your top episodes

    (04:15) How clarity helps listeners trust you faster

    (04:32) Inviting people into a next step that feels simple and aligned


    Try RIVERSIDE Pro for a Month for FREE HERE

    Connect with Lynsay:

    LinkedIn

    Instagram


    Book a Call



    This podcast uses the following third-party services for analysis:

    Podkite - https://podkite.com/privacy
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    5 mins
  • How to Stay Consistent with Your Podcast (Even When Life Gets in the Way)
    Nov 12 2025

    You know those weeks where life just keeps throwing curveballs and recording feels like the last thing you can manage? Yep, we’ve all been there. In this episode, I’m getting honest about what consistency really looks like when you’ve got a business, clients, and a life that doesn’t stop for podcasting.

    I’ll share how I handle the messy middle (keeping my podcast alive even when things get chaotic) and why showing up imperfectly can still build trust, grow your audience, and help you hit your goals without losing your sanity.

    Highlights:

    (01:34) - What consistency actually means for busy business owners

    (02:12) - A quick system I use to prep fast

    (02:56) - If you miss a week, do this next

    (03:38) - A simple batching trick for hectic seasons

    (04:25) - One mindset shift that makes showing up easier

    Try RIVERSIDE Pro for a Month for FREE HERE

    Connect with Lynsay:

    LinkedIn

    Instagram


    Book a Call



    This podcast uses the following third-party services for analysis:

    Podkite - https://podkite.com/privacy
    Show More Show Less
    6 mins
  • Your Podcast Is Working Harder Than You Think
    Nov 5 2025

    You might think your podcast isn’t doing much if clients aren’t knocking on your door yet, but the truth is it’s already building real momentum behind the scenes. In this episode, I’m breaking down the invisible results that show your podcast is working — even if the numbers haven’t caught up yet.

    We’ll keep it simple, with a quick plan to track your wins, build confidence, and turn listeners into loyal fans without overcomplicating things. Because sometimes, growth doesn’t shout - it whispers through connection, clarity, and consistency.

    Highlights:

    (01:45) - Why your podcast might be working even if results aren’t obvious

    (04:10) - How to set a clear intention for your next few episodes

    (07:25) - Creating a simple listener checkpoint that drives engagement

    (10:40) - The hidden ROI tracker: five ways to measure what really matters

    (14:15) - Turning listeners into leads without sounding salesy

    (17:30) - Your weekly plan to build trust and see real momentum

    Try RIVERSIDE Pro for a Month for FREE HERE

    Connect with Lynsay:

    LinkedIn

    Instagram


    Book a Call



    This podcast uses the following third-party services for analysis:

    Podkite - https://podkite.com/privacy
    Show More Show Less
    6 mins
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