EP6 - What does purpose-driven leadership look like inside a fast-growing medical cannabis clinic?

In this special edition of the Business of Cannabis Podcast, Tim Kirby, CEO of Releaf, sits down with Professor Chris Shambrook, renowned performance psychologist and long-time advisor to the British Olympic rowing team. Together, they unpack how high-performance principles drawn from elite sport can translate into more intentional, human-centred healthcare leadership.

From scaling teams with clarity to balancing compliance with compassion, this episode explores how Releaf is redefining what good leadership looks like in modern medicine, and why purpose can’t be an afterthought when the stakes are this high.

Chapters:

00:00 Beyond The Script with Chris Shambrook

00:51 High Performance Frameworks and Cultures

02:55 Results vs. Performance

06:32 Behaviour Commitment and Performance

09:30 Consistency and Marginal Gains in Sport

18:31 Leadership and Management in Growing Organisations

21:35 The Single Patient Focus

22:56 Spreading Confidence and Knowledge

25:05 Autonomy, Mastery, and Purpose

27:10 Creating a High-Performance Culture

31:47 Practical Steps for Development

36:34 Wrap Up

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EP5 - Join COO of Releaf, Graham Woodward, and Dr Anne Katrin Schlag, Head of Research at Drug Science, as they explore how the UK can move from anecdotal patient stories to real-world evidence, and why this shift is vital for expanding safe, trusted access to cannabis-based medicines.

Let's rethink healTHCare.

Chapters:

00:00 Beyond The Script with Anne Schlag

00:19 Meet Anne: Pioneering Medical Cannabis Research

01:00 The Role of Drug Science in Medical Cannabis

02:30 T21 Real World Data Registry Insights

03:29 Key Findings and Patient Outcomes

07:05 Challenges and Future Directions in Medical Cannabis

09:56 Educational Efforts and Policy Changes

15:17 International Perspectives and Best Practices

20:25 The Importance of Patient Stories and Public Outreach

24:58 Wrap Up

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EP4 - Tim Kirby, CEO of Releaf and Michael Sassano, CEO and Chairman of the Board with SOMAÍ Pharmaceuticals discuss strategies for expanding the medical cannabis market in the UK.

They highlight the challenges in the current market, such as patient accessibility and supply chain issues, emphasise the importance of vertical integration and advanced extraction techniques to ensure product quality and consistency.

They also talk about the significance of catering to the 'cannabis naive' demographic through more accessible product forms like oils, soft gel capsules and pastilles.

The conversation underscores the necessity of educating doctors and patients about these products to expand the market while maintaining high standards of quality and patient care.

Audio Chapters:

00:00 Beyond The Script with Michael Sassano

00:26 Challenges in the Medical Cannabis Market

01:02 Supply Chain and Quality Assurance

01:41 Cannabis Extraction Techniques

02:12 Market Evolution and Technology

03:55 Product Development and Standards

13:20 Patient Experience and Feedback

16:40 Global Market Insights

19:47 Next Generation Soft Gel Release

20:13 Planning for Future Product Releases

20:19 Faster Absorbing Soft Gels

20:36 Understanding Doctor and Patient Needs

21:26 Trends in Medical Cannabis Prescriptions

22:29 Global Market Trends and Product Diversity

24:53 Educational Experiences for Doctors

26:27 Building Trust and Confidence in Cannabis Products

30:06 The Importance of Independent Clinics

35:52 Future Prospects and Market Evolution

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