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Beyond The Technique Podcast

Beyond The Technique Podcast

Written by: Kati Whitledge
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Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.© 2024 Kati Whitledge Art Economics Marketing Marketing & Sales
Episodes
  • 703: Lessons I've Learned Having Over 140 Employees
    Jul 2 2026

    Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled with letting people go, taken employee departures personally, or questioned your strength as a leader, this conversation will give you practical perspective and renewed confidence to keep moving forward. Tune in to discover why your team can become your greatest teachers and how every leadership challenge can shape you into the owner your business needs.

    WATCH ON YOUTUBE: https://youtu.be/_0_cwcK5kRY

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    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/

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    24 mins
  • 704: Pioneering QOAT with Industry Disrupter, Alfredo Lewis!
    Jul 6 2026

    In this episode of Beyond the Technique, Alfredo Lewis shares his incredible journey from aspiring actor to celebrity hairstylist, educator, corporate executive, and founder of an innovative new hair color treatment designed to help preserve color and boost shine. Alfredo opens up about the mentors who shaped his career, the personal challenges he overcame, and the pivotal moments that reignited his passion for the beauty industry. Hairstylists and salon owners will walk away inspired by his story of resilience, innovation, and his vision for creating new revenue opportunities while empowering artists to have a greater stake in the future of the industry.

    WATCH ON YOUTUBE: https://youtu.be/u8pMi7r0GKU

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    JOIN mya! joinmya.com

    FOLLOW ALFREDO LEWIS

    Instagram: https://www.instagram.com/alfredo_lewis/

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HE RE

    SPONSORS

    In-Person Masterclass for Salon Owners: Get your tickets now! eventbrite.com/e/roadmap-to-salon-success-an-in-person-masterclass-for-salon-owners-tickets-1990691675389

    Join the PBA: https://www.probeauty.org/

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    38 mins
  • 705: I've Retired From Salon Ownership Part One
    Jul 9 2026

    This episode is deeply personal. Kati Whitledge shares the unfiltered story behind her decision to retire from salon ownership after building, growing, rebuilding, and ultimately selling her award-winning salons. From navigating team walkouts, COVID, leadership challenges, and overwhelming stress to creating a successful succession plan and finding the right next owner, this episode is packed with hard-earned leadership lessons, practical insights, and hope for every salon owner wondering what comes next. Whether you're building your dream salon, facing a difficult season, or thinking about your own exit strategy someday, this is a conversation that will remind you that your greatest setbacks can become the foundation for your greatest legacy.

    Click here to fill out the survey!

    Connect with Mary Beth Berns: marybeth@salonspaconnection.com

    WATCH ON YOUTUBE: https://youtu.be/X3itopK3Yt8

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    LET'S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    FOLLOW KATI WHITLEDGE

    Instagram: https://www.instagram.com/katiwhitledge/

    Get my favorite bio-hacking products: CLICK HERE

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Show More Show Less
    1 hr and 10 mins
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