In this episode we talk with Richard Lee who shares his story of a business becoming so successful it broke itself. And him. From startup to unexpected hypergrowth feels like every founder’s dream but it can rapidly become a nightmare if you don’t have the right people in the rights seats and lose track of your underlying value.

Tune into this episode to understand what drove Richard to exit his own business because of the rapid growth and to share the lessons he learned on that journey. How we instil and maintain our values in both our own organisations and our clients are critical, ongoing elements of success. Losing sight of those values through rapid expansion can wreck a business and the mental health of the founders and understanding this is critical to the long-term health and success of any business.

For our first episode of 2025, the Partners at Beyond spend some time on reflecting what they learned in 2024 and what they can look forward to in 2025. We talk about the state of the market, what new technologies we have seen and what we expect to make a difference in 2025 as well as reflecting on some of the projects we have undertaken. We have seen some amazing businesses during the year and share our thoughts on what makes the difference between a truly successful business and one that just does ok.

In this episode we talk with Arias WebsterBerry who has a rare combination of attitude and structure. All too often we find people who can help us with our mindset but don’t provide a structure for us to work to. Or we can get a framework but flounder around trying to apply it. From his early years, the World tested Arias and each time he came back fighting and stronger and is using this attitude now to help business owners across all sectors to focus on their marketing.

Through his platform, https://launchignition.ai/ and his own personal approach on https://ariaswebsterberry.com/, Arias delivers an amazing combination of effective and structured process and sheer attitude. Join this podcast to understand the nine core steps to marketing success but, more importantly, to understand how any framework is only as good as the attitude that operates it.