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Beyond the Bank Account

Beyond the Bank Account

Written by: Tracy Jepson
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Whether you are looking to grow, or ready to scale and sell, navigating the challenges you face as a business owner is hard, and knowing which steps to take next is overwhelming. Each week on Beyond The Bank Account, Tracy Jepson will walk you through overcoming the overwhelm and confusion around your business from the bottom line and beyond. Tracy has worked behind the scenes and in the weeds of small businesses, including several of her own, for over twenty years and has a personal mission of guiding owners to have profitable, sellable businesses while living the lives they've always dreamed.2022 Economics Leadership Management Management & Leadership
Episodes
  • 8. Be a Standout with Clear Communication
    Feb 14 2023

    Communication can make or break the relationship you have with your clients. Do an outstanding job and you'll become the bar they expect every other service provider to reach. Do a less-than-stellar job and they'll also remember you…but not for the reasons you want.

    No matter what role you play for your clients, they want to know the status of the projects you're working on. And if you're the visionary in your business, communication may not be where you excel.

    That doesn't mean you can ignore it. It means you need to find ways to support your clients, regardless of your own communication style.

    This week on the podcast, I'm sharing two ways to do this. It's something I do in my business and it's been a game-changer for me. Listen in!

    Links and Resources:
    • Resources mentioned on the podcast

    • Gadzooks

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    9 mins
  • 7. What Can You Try Today?
    Feb 7 2023

    At this point in the year, you've probably decided that a particular New Year's resolution or goal is a good fit…or it isn't. I know that entrepreneurs are feeling overwhelmed and burned out trying to reach those grand plans.

    If you try to go all-in on everything all at once, your big and lofty goals might just feel too big and too lofty. But what if you tried just one thing at a time? What if you peeled back all the noise and chaos and tried something new that feels a little out of the norm for you?

    This week on the podcast, I'm sharing a story of one boy I knew back in my post-high school lifeguarding days who did just that. I'm certain that he was able to carry over that courage and success to other parts of his life.

    And you can bring that mindset to your own business too! Listen in to hear this heartwarming story and how you can try something new in your business.

    Links and Resources:
    • Additional Resources
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    12 mins
  • 6. How to Pay Yourself for a Thriving Life
    Jan 31 2023

    Every business owner deserves to pay themselves in a way that affords the standard of living that they desire. Too many business owners fail to pay themselves because their business can't afford it.

    Of course, there's revenue to consider. But there's so much more to your business finances and paying yourself a livable wage than revenue. You need to consider your lifestyle, profit, taxes, pricing, and so much more.

    This week on the podcast, we're exploring whether your business can afford to pay you and how to make some adjustments so you have the cash that you need both personally and support your business. And I'll walk you through how to calculate exactly what you need to bring in each month to thrive.

    Links and Resources:
    • Join the Insiders group
    • Join Office Hours
    • Episode 3: Having Sticky Pricing Conversations with Clients
    • Episode 2: Is Your Pricing Aligned with Your Life?
    • Quick Financial Assessment
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    16 mins
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