In this episode of Beyond the Brief, Chris Perkins interviews Mathieu Limousi, CMO of Thunes, who shares his extensive journey in marketing and the FinTech industry. Mathieu discusses the importance of trust in payments, strategies for building brand awareness, and the unique marketing approaches required in different global markets. He also highlights the future of cross-border payments, the role of AI in marketing, and what’s next for Thunes as a rapidly growing company.

In this episode of Beyond the Brief, Chris Perkins interviews Robin Bowling, CMO of Curve Dental. Robin shares her extensive background in marketing and leadership, emphasizing the importance of continuous learning and strategic leadership. The conversation delves into team structure, customer personas, and the significance of building trust in marketing. Robin discusses the evolving landscape of trade shows, the balance between fun and seriousness in marketing, and the importance of authentic messaging. She also highlights the value of customer advocacy and shares insights on upcoming innovations at Curve Dental.

In this episode of Beyond the Brief, Chris Perkins interviews Brian Bullock, VP of Global Strategic Marketing at AVITA Medical. Brian shares his unconventional career journey, from his beginnings in Alaska to his roles in investment banking and aesthetics. He discusses the importance of execution in marketing, the dynamics of gender in the aesthetics industry, and the innovative approaches AVITA Medical is taking to improve patient care. The conversation highlights the significance of storytelling in medical marketing and the future directions for AVITA Medical's products and services.